I’m a native digital Design Director with 10+ years of experience bringing innovation and digital transformation across a variety of industries, such as beauty, fashion, travel, healthcare, finance and services. My multidisciplinary creative work has digital at its core and is always informed by my background and experience in both UX and UI. As a digital innovator, I balance ideas with technology, keeping clients and brands ahead of the curve. I’m a hands-on design director, with the flexibility and practice to both lead and design. I have a demonstrated history of working with digital and traditional advertising agencies, as well as directly with clients. I also have extensive experience working with start-ups, from ID to working app - always blending innovative UX and UI with high-end design, based solidly on conceptual thinking. I’ve co-founded a couple of tech start-ups in the travel and fashion sectors, and in both cases, I developed the concepts all the way to rounds of investment and launched products. By evolving these ideas from scratch to fully usable digital products, I have accumulated a unique set of skills and understanding, ranging from strategy to applied technology. I’m a future-minded problem solver, with a knack for human-centric brand ideas that live at the pulse of culture.
Creative Director & Co-FounderTraffique
London, United KingdomFull Time
Traffique is a fashion-tech startup that makes real people’s style shoppable. Capturing authentic self-expression straight from the street, we connect users to their tastes, clothes, location, music and more…building a global community of individuals who inspire and empower each other to be unique. • Set the vision as well as the conception and articulation of the business idea. • Created brand fundamentals and personality/voice of the brand. • Led product development from user experience to look & feel, copy and tone • Worked closely with a team coders and developers to bring it to life. • Led all digital/social engagement and content creation/production. • Crafted all investor material from strategy and idea articulation to marketing plans, including social outreach and digital content strategy. • Raised the first round of funding to lift the company off the ground and continue to lead on-going funding efforts.
Creative DirectorPicnic Communications
- London, United KingdomFreelance
An ideas-driven senior creative consultancy with global brand experience focused on solving brand communication problems through inspiring storytelling and digital innovation.
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- Idea Generation
- Creative Direction
- Art Direction
- Digital Advertisement