Isabela Carvalho Franco

Isabela Carvalho Franco

MerchandiserLondon, United Kingdom
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Jack Derbyshire
Matteo Cortes
Isabela Carvalho Franco

Isabela Carvalho Franco

MerchandiserLondon, United Kingdom
About me
Dynamic and reliable professional looking to make retail a better, more sustainable practice through the use of intelligent merchandising analytics and practices. Hands-on experience in various aspects of omnichannel merchandising management. Multilingual communicator native in Portuguese and English, proficient in Spanish and Italian along with basic comprehension of French, with international experience in the US, Europe and the UK. Expertise in: retail & collection merchandising, collection development, merchandising strategy, buying, visual merchandising, product development and Retail Tech
Projects
  • Fendi Visual Merchandising Conclave
    Fendi Visual Merchandising ConclavePreparation of the Visual Merchandising set up for a conclave in the US.
Projects credited in
  • VERSACE Trigrecia
    VERSACE Trigrecia
  • VERSACE Holiday Auto
    VERSACE Holiday AutoSelected images
  • VERSACE Holiday
    VERSACE Holidayselected images
Work history
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    N
    Change ManagerNextail labs
    Madrid, SpainFull Time
    Nextail is a merchandising intelligence platform developed by retail experts, aiming to transform your merchandising decisions through AI and perscriptive analytics, supporting 5 key decisions: buying, supplier re-orders, first allocation, replenishment and store transfers. Project manager for the Italian and UK clients including Versace, White Stuff and OVS, our biggest client to date. Responsible for 23 successful onboardings within 6 months of arrival, providing in depth know how on the merchandising needs and strategies of diverse verticals including luxury and fast fashion for all categories. Overseeing client use cases, product developments and change management of teams ranging from 5-20 people.
    V
    V
    Merchandising Intelligence CoordinatorVersace
     - ItalyFull Time
    Handling of cross-category coordination between collection and retail merchandisers, worldwide buyers and marketing for all top-line categories reporting directly to VP of Global Merchandising. Alignment of teams on strategic decisions, ensuring consistency of output (collection briefs, SKU recaps, buying documents, marketing calendar etc). Preparation of investment recap and definition of key looks & ACC during buying campaign. Selection of ADV campaign looks and images, coordination of product launches and deliveries based on Merchandising strategies. Preparation of weekly reporting for CEO and VP of Global Merchandising. Managed various reports including sales planning and Open-to-Buy models to forecast sales and inventory budgets on a seasonal basis. Pioneered the Versace Versatility project by providing styling for Retail Excellence materials. Versace’s Merchandising representative for Capri Holdings Corporate Social Responsibility (CSR) Committee.
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Skills
  • Project Management
  • Advanced Excel
  • Microsoft Powerpoint
  • Oracle
  • SQL
  • Photoshop
  • Abobe Illustrator
Education
    I
    I
    Masters in Fashion Product ManagementIstituto Marangoni
     - Milan, Italy
    U
    U
    Bachelor of Science in Business AdministrationUniversitá Commerciale Luigi Bocconi
     - Milan, Italy
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