Work history
Media PlannerOMD
SingaporeFull Time
-Integrated media planning for Apple Singapore.
-Develop both digital and offline media plans, ensuring budgets are efficiently and appropriately allocated to achieve optimal reach and engagement rate.
-Analyse real time and post campaign data to optimise current and future campaign performance.
-Identify new opportunities that align with both the client’s philosophy and marketing needs to diversify reach.
-Forged positive relationships with vendors to negotiate the best rates and value adds for the client.
-Work closely with the creative agency to ensure all platforms/OOH sites are visually and culturally iconic.
-Set up social media campaigns as well as diligently ensuring campaigns are pacing well.
-Lead media expansions including onboarding Warner Music to Apple Southeast Asia and YouTube content expansion across the region.
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Social Media InternThe Artling
- SingaporeInternship
-Increased growth and engagement across The Artling’s social media accounts by analysing data and trends using social media tool, Later, to create and schedule customised content catered to the private art sector.
-Deployed research and effective communication skills for artist outreach to scout, review and sign new artists, increasing the gallery’s inventory.
-Produced online content related to contemporary art published on The Artling’s Artzine to update readers on the newest in art.
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Education
Bachellor of Arts in Brand Communications and Advertising Field Of Study Art DirectionUniversity of The Arts London (UAL)
- London, United Kingdom
First Class Honours