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Maintaining and developing strong relations within the UK fashion industry and its foremost designers through building the official show & event schedule for both London Fashion Week & London Fashion Week Men’s, being the primary point of contact for leading UK and international designers and their subsequent external teams. Working across production, PR and events logistics in order to implement new creative strategies and uphold expected standards for the British Fashion Council and the industry it represents Liaising with Business Support, Commercial Sponsorship and Communications departments for the development and strengthening of creative businesses Project Manager of the designer support schemes NEWGEN and Fashion Film: external & internal point of contact for the schemes, conceptualisation of each seasonal event/support venture, scouting new talent, brainstorming & executing while upholding the reputation of both creative support ventures
Assisting the fashion curator Gemma Williams with across various creative projects. Roles included: researching, writing and pitching new & current project proposals, ranging from books, exhibitions, and installations.
Copywriting, inhouse PR, assistance in AW15 campaign, sales in the London Fashion Week Men’s showroom and buyers relations.
Brand strategy, copywriting, content creation & social media for the London-based womenswear designer. Roles included Buyer & Sales coordinator for London Fashion Week & Paris Fashion Week
Sales assistance in the Paris showroom of the designer’s SS15 collection
Managing the studio, controlling the in-house PR and aiding the creation of the SS14 collection for the London-based designer,
BA History of Art & Architecture and Classical Studies. Specialisation in Irish Contemporary & Modernism Thesis: Renegotiating the Female Nude: A visual analysis of Helmut Newton and his representation of the female nude in photography