Work history
Digital Commerce Marketing and Merchandising InternNike
- Amsterdam, NetherlandsInternship
Digital Merchandising: evaluating and improving the shopper experience of female target groups on the Women’s sales product wall of Nike.com, driving the realization of the spinning experience on Nike.com by cooperating with the SEO and Brand team
Email Marketing: partnering with the Digital Brand and Performance Marketing teams to create right email experience for the female consumer, increasing traffic through tailored linking strategies based on the category’s priorities
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Junior Brand Manager InternProctor & Gamble
- Geneva, SwitzerlandInternship
eCommerce: analyzing the role of Oral-B’s YouTube channels in the consumer’s online path-to-purchase, creating and implementing an action plan together with 3 global agencies to establish YouTube as a connection to eRetailer-pages of Oral-B, leading the launch of Oral-B product pages on Tesco.com
Digital Marketing: evaluating the consumer journey on Oral-B’s newly
established UK website, interpreting and implementing suggestions for improvement leading to a 5% reduction of bounce rate and a 5%increase of Buy-it-now conversion rate
Skills
- Ecommerce Business
- Digital Advertising
- CRM Marketing
- Fashion Marketing
- Adobe Photoshop
- Social Media Marketing
Education
Awards
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Social Engagement AwardFriedrich-Ebert-Foundation
1st place in the Social Engagement Award 2016 of the Friedrich Ebert Foundation for my social start-up TUTnetJ
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Josef-Stanglmeier-AwardJosef-Stanglmeier-Foundation
Josef-Stanglmeier-Award awards students with excellent academic achievements and social commitment