I'm a creative strategist, a rebel designer, an artistic thinker, and a curious challenger.
Graduated with a Design BA degree and an MBA specialization in Marketing and Branding and Growth.
My role is to always look for ways to do things differently, questioning the "way things are done".
I'm all about exploring new ideas and connecting with people from different backgrounds and cultures. I believe that by combining creativity with strategic thinking, we can achieve amazing things and make a positive impact.
Projects
- CreativeMornings "Divergent" - Sao Pauloillustration made for the February event edition of the Creative Mornings Sao Paulo. The global theme for the event was "Divergent" ("Divergente" in Portuguese) and they chose a local artist to also illustrate the concept. https://www.behance.net/gallery/112538955/CreativeMornings-Divergent-Sao-Paulo
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Work history
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Strategic DesignerGlobo TV
São Paulo, BrazilFull Time
As a designer and strategist, I study and define paths for design thinking sessions focused on finding better solutions for business challenges. I design data visual representations and co-creation tools, as well as proposals and project reports. I facilitate collaborative workshops and provoke new perspectives. I foster creativity, inspiration, and market analysis through idea curation with a perspective on what is being done in the world.
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Design StrategistA3 - Escritório de Design
- BrazilFreelance
- Development of the company's brand strategy, defining brand positioning and behaviour, study and update of the company strategic growth planning, tacking of tendencies and related companies insights.
- Responsible for the layout and organization of the company brand book and online portfolio.
- Support on project's development, participating with a strategic and critic perspective from the first contact with the client until the project delivery.
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