About me
An integrated and highly motivated Creative with 20 years in the business, specialising in Creative Direction, Strategy and Design for Fashion, Art, Lifestyle and Beauty. From creative concepts, strategy, campaign implementation, shoot direction, post-production and hands on design, I develop digital, print and in-store brand experiences, with a multi-channel approach, establishing a robust visual identity.
I have worked with a range of established brands, including Gucci, Alexa Chung, Jaeger London, NobodysChild.com, Aurora Group, Radley London and Tula; editorials for Vogue Ukraine, Unpolished Fashion Magazine, Manifesto Media, and creative agencies such as Neighbour UK, Adjust Your Set and Harlequin design.
I’m a strong, empowering team leader, a proven collaborator and a multi-channel strategic thinker.
Throughout my career, I have led winning creative and communication teams and have built a strong knowledge and network of photographers and industry artists; I have art-directed and designed projects across digital, print, film and 2d animation.
My experience includes:
- Building brand identity, driven by creative conceptual thinking
- 360 Multichannel Marketing Campaigns, measuring campaign success and sharing key learnings
- Social media strategy and social campaign leader, implementing brands awareness and conversions
- Hands-on graphic design, guidelines, typography and 2d animations (highly skilled in both Print and Digital)
- Strategising and creating innovative digital content, always ensuring business-related KPIs are met: organic and paid social, CRM campaigns, editorial and film
- Strong awareness of UX, responsive design and working with Content Management Systems
- Launching, replatforming Ecommerce websites
- Leading creative, communication and marketing teams
- Management and control of the creative budget, measuring impact vs spend
- Shoot concepts, Art Direction and production: Marketing Campaigns, Look books, Ecommerce, videos and social assets
- In-house studio management
- Window schemes, POP-UP shops, press day and in-store creatives
- Set designs and prop creation
- Commercial mindset, with a strong digital marketing orientation
Please feel free to contact me to see my full portfolio or visit isabellapossenti.com
Projects
Work history
Head of CreativeNobody’s Child
London, United KingdomFull Time
NOBODYSCHILD.COM (London, UK)
Creative Director - May ‘20
Head of creative - June ’17/May ‘20
DRAPERS ONLINE AWARD: WINNER OF BEST FASHION BRANDS OF THE YEAR 2019
- Leading the brand’s creative and commercial content strategy, driven by conceptual thinking
- Exceptional track record executing and implementing successful B2C campaigns, photographic content, press events and B2B projects
- Directing the brand, product, content and customer experience strategy ensuring business-related KPIs are met
- Implementing the marketing calendar to support Marketing, Buying and Merchandising teams and lead a clear strategy across the business
- Working directly with Marketing, Buying, PR and Digital to ensure that brand integrity is maintained and across all touch points, with a strong focus on social strategy and online performance
- Primary senior contact for all creative/content sign-off
ACHIEVEMENTS:
- Implemented deliverables during campaign activity
- Significantly grown ROI of new and dormant channels (i.e. YouTube, Snapchat, Instagram)
- Set out a comprehensive press strategy, consisting of a lookbook, mail shot and photography to ensure coverage in
relevant publications such as The Times, Vogue, Tatler Magazine
- Increased Newsletter revenue in Q1 of this year to 1104% improving TOV and incentivising CTAs
- In the last 12 months ROAS from paid social campaigns increased from 336% to 1063% as a result of testing and driving new creative formats and imagery with on-brand copy
RESPONSIBILITIES:
- Responsible for management and control of the creative budget, measuring impact vs spend
- Leader and mentor for direct and indirect reports, e.g. Social Media Manager, Content Manager, and Digital Designers.
- Briefing and managing external stylists, photographers, re-touchers, production agencies, UX agencies and developers to establish the brand vision, concept and desired output
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Head of CreativeRadley +Co
- London, United KingdomFull Time
HEAD OF CREATIVE (Maternity leave cover)
- Responsible for all the creative output of Radley+Co and Tula
- Management of team up to 8 people, e.g. online and offline designers, store design, and VM team
- Directly reporting into CEO and Marketing Director
- Setting the conceptual creative direction for each project or campaign, driving robust creative strategies across all channels: in-store, windows, web content, social, and internationally
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Skills
- Adobe
- Campagin Management
- Digital Campaigns
- Social Content
- Digital Design
- Creative Direction
- UX Design
- Brand Strategy
- Web Design
- Creative Art Direction
Awards
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Winner of Best Fashion Brand 2019Drapers Awards