Isabella Schoepfer

Project Manager

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProducer - Marketer - Strategist

About me

Cross-disciplinary, D&AD awarded Project Manager with extensive knowledge of luxury, travel & hospitality industries, and experience across digital, production, branding and publishing.


  • Account Management
  • Budgeting
  • Problem Solving
  • Project Management
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

People I’ve worked with

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Companies I’ve worked with

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  • BBC


    • TV
  • Brave New World

    Brave New World

    • Design

Work history


Freelance Project Manager


Dec 2015


Project Manager

Brave New World

Jun 2014 - Dec 2015
  • A Soho based design, publishing and branding agency specialising in brand creation and launch Main Client: The Doyle Collection International hotel group with 8 luxury properties in London, Dublin, Cork and Washington D.C. Role: The Doyle Collection engaged with Brave New World to rebrand and reposition the hotel group in the luxury hospitality market. I acted as sole Project Manager throughout the pitching and implementation process creating project plans, tracking the overall budget and managing a team of 10 designers, editors and freelancers. Throughout the 12-month project I worked directly with the client’s senior management and marketing division acting as the main agency contact. Final output under my direct management included: over 500 items of operational and POS collateral; a new group website; four independent restaurant identities and microsites; a collection of media banners and a suite of new photography by Simon Brown. Additional Clients: Graff Diamonds, Stella Advisors (Finance), Linton Developments (Real-estate Development), Heckfield Place (Hospitality)


Project Manager


Mar 2013 - Jul 2014
  • A design lead Chinese language tool and lifestyle brand illustrated by graphic artist Noma Bar. Accomplishments: • Awarded prestigious D&AD Pencil in 2015. Credited as ‘Production Manager’ • Awarded the Wallpaper* Design Award 2014 for “Life-Enhancer of The Year” • Nominated and exhibited at the Design Museum’s “Designs of the Year” exhibition 2014 • Publication of “Chineasy: The New Way to Read Chinese” - sold to 14 countries • Increase of Facebook fans from 1,000 to 80,000 in 10 months under my management • Successful Kickstarter campaign raising total of £197,000 (Target amount £75,000) Role: Working directly with creator, ShaoLan Hsueh, to develop and maintain the Chineasy brand. Starting at the project’s infancy, I acted as Chineasy’s Project Manager & Brand Manager, handling all aspects of the brand’s development, working directly with the creators and managing my team with a large degree of autonomy. My role included the: • Team Management of designers in creation of promotional material, social media assets and merchandise guaranteeing on delivery on deadline and budget. • Brand Management of all Chineasy channels including content produced by 3rd parties • Copy writing for the Chineasy Book, Kickstarter campaign, Facebook page and articles for press which were featured in the Financial Times, Evening Standard, Sunday Times, Metro & Wallpaper* • Social media strategy & CMS management for Chineasy website and Facebook page utilising SEO tools, Facebook Analytics, Hootsuite, Wordpress and Umbraco • Workflow & Production Management of design team in the illustration, flat plan development & print production for the Chineasy Book – published by Thames & Hudson • Representing the agency and brand in external meetings with publishers, developers, animators, designers, and investors. • Interpretation & presentation of quantitative research to share holders and 3rd parties for partnership potential e.g. Focus Groups, Google Analytics & AdWords


Marketing Assistant

Lawson Luxury Marketing

Mar 2011 - Dec 2012
  • A boutique luxury-marketing firm in South Kensington specialising in brand partnerships. Clients: Sotheby’s, Bentley, St. Regis, Le Meridien and Frieze Art Fair Role: Answering to a Senior Consultant I acted as an industry researcher scouting potential brand partners for clients and assisting in brand partnership events. • Co-organising events with Harvey Nichols, Sotheby’s, Turnberry & Le Méridien Hotels • Researching & creating brand profiles for potential new client partnerships • Creating post event documents charting the results of events for client review • Representing the company at a host of promotional events in a PR capacity • All office management and staff training


Communications Intern

Mandarin Oriental

Jan 2011 - Mar 2011


Intern for BBC4


May 2010 - Jul 2010



Level 3 Award in Effective Management

Institute of Leadership Management

Sep 2011 - Dec 2011
  • From ILM Website: "This qualification is designed to prepare you for your first management role, or, if you are a practising first-line manager, equip you with tools and techniques to help improve your performance and get more from your teams."


Foundation Certificate in Marketing

Chartered Institute of Marketing

Sep 2011 - Dec 2011
  • From CIM Website: "The Foundation Certificate in Marketing gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally."


History History of Art

University of York

Aug 2006 - May 2009
  • Final Grade: 2:1


European History (a*), Art History (a*), German (a*), Biology (a*), English Literature (b

Zurich Internatioanl School

Aug 2003 - May 2006
  • European History (A*), Art History (A*), German (A*), Biology (A*), English Literature (B+) Awarded the prize of World AP Scholar with Distinction



D&AD Pencil / Wood / Book Design


  • Credited as


Design Museum

Design Museum

  • In 2014 Chineasy was selected to exhibit as a part of the prestigious 'Designs of the Year'? exhibition at the Design Museum in London exhibiting alongside world leaders in design and innovation. After making it through all 5 rounds of voting, over a 3 month period, Chineasy was this years runner up.


Wallpaper* Life Enhancer of the Year 2014


  • The Chineasy project was awarded 'Life Enhancer of The Year'? 2014 by Wallpaper* magazine, beating out Google Glass in the process!