I am a passionate, creative and dedicated social media and digital marketing professional, with over 2 years experience in corporate, luxury, media and agency marketing. Adept at working in a dynamic, fast-paced environment from working in-house and at an agency (managing social media channels and websites), I have an efficient work ethic and pride myself on my organizational skills and ability to take initiative. With proven social media and digital skills, I embrace any opportunity to apply transferable, honed skills and business knowledge in addition to learning from others.
• In 6 months I have grown brand Facebook page likes by 50%, Instagram followers by 33.3%, Twitter followers by 55% • Ran successful social media campaigns for a new collection launch, Father’s Day, and a jewellery launch, generating higher levels of engagement on channels, and increasing traffic to the website by 316% • Assisted in managing social media content for Chinese social media, developed Weibo and We Chat channels and providing insight and research into expansion plans for the Chinese market. Key Responsibilities • Social Media Management – Developed and executed content strategy for social media channels to increase follower growth, engagement on each platform and to start targeting a millennial audience. Developed and maintained a content calendar, writing all content, devising brand hash tags and safe guarded the brand tone of voice. Worked with senior management on prioritizing campaigns and finalizing objectives. Pitched, won and developed strategy for paid advertising on social. • Digital Marketing – Developed a digital marketing strategy to complement print and social campaigns, to maximize traffic to the website and enhance user journeys. Improved sections of the website to enhance customer optimization and experience, added editorial to enhance authoritative educational aspect of William & Son, and to portray the brand as a luxury competitive brand. Project managed digital agency to create digital adverts to reach a wider audience, and PPC campaigns to enhance ecommerce sales. • Ecommerce – Improving visual merchandising of products on the website by introducing models for handbags and jewellery, changing methods for shipping and checkout process to assist customer experience on website. • Photography and Design – Responsible for all press event photography, experience using an SLR camera. Used strong design skills in Photoshop, InDesign and Illustrator to assist in providing high quality, on brand imagery for social platforms. • Agency Management – Project managed technical, Chinese, creative and digital agency relationships, and created briefs for projects. • Events - Supported team on key events, assisting in organizing press and clients in addition to organizing promotion on social, writing press releases and news articles.
Achievements • Used strong social media experience to promote a He Named Me Malala campaign and competition, resulting in 90 schools submitting video entries, and school education packs surpassing targets by 50%. • Researched, created and helped pitch for new business, which resulted in winning The BFG film on agency books. • Set up client facing twitter handle to promote and educate a wider audience of agency services. Developed strategy to build an audience and assist in winning new business. Key Responsibilities • Digital – Project managed development of microsites for client campaigns, including a competition page, resource page and sign up page. Needed to be user optimized, for mobile tablet and desktop. Created strategy for social media to promote the campaign, in addition to email marketing promotion. Google Analytics knowledge was used to monitor client campaigns and provide recommendations for activation campaigns that improve website and campaign retention figures. • Social Media – Took a leading role in developing Facebook and Twitter strategies for client campaigns to promote client films and increase teaching resource sign ups. Managed Thunderclap and Hootsuite accounts for client campaigns, requiring strategic planning and content planning according to the phase of the campaign. • Project Management – Project managed and supported seven client campaigns for; Fox Search Light, Universal, Disney, Into Film, RBS, BT and Pathe. Assisted in developing strategy for client campaigns, researched and put together recommendations, managed budgets and created briefs for photography and design.
Achievements • Pitched, won and developed strategy and content for a corporate YouTube channel for the business that increased traffic to the website over a 6 month period by 40% • Project managed the development and launch of the mobile website to optimize user experience. Briefed and managed an outsourced technical team to develop the site. • Project managed the launch of email marketing through MailChimp, leading to increase of company emails by 30% in first month. Key Responsibilities • Social – Managed the company’s Twitter and YouTube platforms, developing a strategy to compliment the annual marketing strategy. Researched and pitched the benefits of Instagram for a supply chain. • Digital: Managed the Word Press website, wrote content for web pages including blogs, news articles and several press releases. Researched SEO, developed a strategy to increase SEO ranking through key words on the website. • Reporting – Robust Google Analytics skills, monitored viewer pathways, interactions, bounce rates, and as a result revised content and re-organize structure.
Recieved a high 2:1 History BA • 2011/2012: Events Organizer for the Art Society, UCL • 2011/2013: Communications Officer for the MODO Fashion Society, UCL