About me

With a Bachelor's in Communications and Media Studies and an MBA from the University of Westminster, I have undergone extensive training and academic research in marketing, advertising, PR, finance, and business administration. My strengths and experience lie primarily with social media marketing, content creation, and digital advertising, though Facebook Business Manager, SEO, and Hootsuite, using KPI driven advertising optimisation and developing marketing strategy. Being from the United States and having spent the last five years in Europe, I thrive in culturally diverse work environments and have developed a sensitivity for culturally and language localised communication and marketing strategies. My areas of interest are: Data Analytics, Environmental Conservation, Digital Marketing, Social Media Marketing, Photography, Content Creation, and Fintech.

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Projects

• Social Media ContentFor KCW London newspaper I created content for their social media sites.

Work history

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MARKETING MANAGER INTERNTransformer London
May 2021London, United KingdomInternship
Produce marketing proposal for the new youth newspaper focused on helping young journalists showcase their work. Develop a marketing strategy to ensure the new publication reaches a large audience and contributes to the growth. Customer journey mapping to ensure the appropriate audience is being exposed to the publication and creating a plan to optimise reach.
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Business ConsultingPi Pay
Apr 2021 - May 2021London, United KingdomFull Time
Strategic consultancy project that involved market analysis, business model, commercial viability, and technological visioning. This project was undertaken for the international consultancy program at the University of Westminster Business School.

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Skills

• Photo Editing
• Photography
• Retouching
• Portrait Photography
• Adobe Lightroom
• Photoshop
• SEO Analysis
• SEO Copywriting
• SEO Optimisation
• SEO Strategy
• Google Analytics
• Market Analysis
• Market Research
• Market Strategy
• Marketing
• Marketing Communications
• Advertisement
• Advertising Campaigns
• Advertising Communications
• Microsoft Excel
• Microsoft Offic
• Microsoft Powerpoint
• Microsoft Word
• Microsoft Outlook
• Canva

Education

MBA Master of Business AdministrationUniversity of Westminster
Sep 2020London, United Kingdom
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BA (Hons) Communication and MediaRichmond, the American International University in London
Aug 2017London, United Kingdom