Isabelle Brown

Marketing & CRM Executive

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  • LocationUnited Kingdom

Skills

 

  • Marketing PR
  • CRM
  • Dreamweaver
  • Photoshop
  • Html/css
  • Exacttarget
  • CRM Platforms
  • Eloqua

Work history

Currently

Marketing & CRM Executive

Time UK

Nov 2014
  • Planning and executing new personalised customer journeys by using implicit and explicit data, including behaviours from email click-activity, cookies, transactional history, preference centres and surveys to create a tailored consumer experience Designing and delivering new lifecycle communications and ad-hoc campaigns such as subscriber and e-newsletter welcome series, triggered disengaged series, nursery programs and refer a friend Fluent and daily use of Oracle’s ESP; Eloqua, designing specifications for behavioural targeting and RSS for recent migration to ExactTarget (Salesforce Marketing Cloud) Supporting the team with creative skills using Photoshop, Dreamweaver and InDesign Analyse marketing efforts and report on them using Google Analytics, Acxiom Personicx, RFM segmentation, EPS Insight, A/B and multi-variant testing Keeping up to date with CRM best practice and researching new html code and email designs ideas