About me

I'm a freelance journalist and social media consultant with 5+ years experience in building social media strategies for leading brands across lifestyle, fashion, beauty, and talent. I'm the Editorial & Social Media Assistant at tmrw, a leading fashion, music, and culture magazine.

QuestionsProjectsExperienceTeam

• Favourite small-to-midsize fashion and lifestyle magazines?

Projects

• 2

  CringeMag #4 contribuitorMy personal essay (p. 17-22) looks back at my Tumblr days, which allowed people to curate online communities, to which some might still feel drawn to until this day, held together by a shared nostalgia.
• tmrw #45I authored two cover stories for tmrw's fantasy-themed issue, interviewing Renée Rapp and Lucien Laviscount. I also contributed an op-ed on Taylor Swift and designed the social media strategy for the launch period.
• The Guardian: Inspirational passion or paid-for promotion: can BookTok be taken on face value?TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety abound

+ Show more

Work history

Editorial & Social Media Assistanttmrw
Sep 2022London, United KingdomPart Time
F
F
Freelance JournalistFreelance
Aug 2022London, United KingdomFreelance
I am a freelance journalist and culture writer, with bylines in The Guardian, Betches, Loupe UK, and Cringe Mag.

+ Show more

Skills

• Social Media Advertising
• Writing
• Copywiting
• Editing
• Events Admin
• Fashion Blogging
• Google Analytics
• Digital Marketing
• Content Creation
• English Literature

Education

Bachelor of Arts (BA) University of Cambridge
Sep 2017 - Jul 2020Cambridge, United Kingdom
Graduating with a Double First. Recipient of the Hughes Prize for outstanding distinction in examinations by a second-year undergraduate, and the A. B. Cook Prize for distinction in Modern Languages, English or History.

Awards

A. B. Cook PrizeUniversity of Cambridge
Distinction in Modern Languages, English, or History