Projects credited in
- Copy editing // MATTER trend report (2018)I commissioned and edited a gated trend report on sustainability in the high-end travel industry as part of a content marketing campaign to sell tickets to B2B travel event MATTER, created by PURE Life Experiences. Read the full report: https://purelifeexperiences.com/pdf/MATTER_2019_Sustainability_Report.pdf
- Content writing // Ministry of Ideas trend report (2019)Read the full report: https://lemiami.com/pdf/MOI_Brand_Activism_Report.pdf The Challenge: Originally a one-day conference at the beginning of the week-long LE Miami travel trade event, the marketing team wanted to grow Ministry of Ideas to become a revenue-generating event in its own right, devising a strategy for targeting travel-adjacent marketing and PR professionals for ticket sales. To do this, they needed new, relevant leads. The Opportunity: I had previously researched and devised a
Skills
- Copywriting
- Public Relations
- Media Relations
- Communications
- Brand Management
- Writing
- Content and Media Writing
- Journalism
- Brand Communication
- Press Relations