About me
A PPC expert looking to expand my digital marketing horizons, learn and become fully biddable. Open to any B2C/Ecommerce freelance opportunities
Work history
Senior Search Planner BuyerMediaCom
London, United KingdomFull Time
● Creating and overseeing PPC strategies for internal Boots brands, including: No7, Liz Earle, Soap & Glory and Sleek
● Line Management – assisting and overseeing the work of junior members of the team as well as fostering their growth
● Client Relationship Management – working with clients more closely and collaboratively to develop campaign strategies shaped around their KPIs
● Training – upskilling the PPC knowledge of junior members of the team, members of other PPC teams and clients
Search Planner BuyerMediaCom
- London, United KingdomFull Time
● Working on the Boots client, managing the Premium Beauty and Beauty category accounts. Also creating and implementing ppc strategies for supplier funded brands, such as Huda Beauty, Kat Von D Vegan Beauty and Laura Mercier.
● End to End Campaign Management – led on the delivery of client PPC campaigns, from the response to brief stage, the implementation stage and the post-campaign analysis stage
● Communication – led client calls and meetings with the assistance of the team lead. Have also been the day to day lead for both internal and external client stakeholders.
● Forecasting – able to forecast campaign budgets towards a specific ROAS amount, as well as manage large campaign budgets for large amounts of time
● Media plan creation – experience creating and working towards media plans
● Financial Knowledge – familiar with Prisma, MX Maintenance and the financial process of weekly, bi-weekly and monthly reconciliations
● Data Analysis & Insights – experience analysing data and generating insights both during the implementation stage and during the post-campaign analysis stage
● Account Optimisation – able to optimise towards both the short term and long term KPIs of the client on a very granular level. Also, able to adapt tactics when the need arises.
● Google Shopping Experience – in depth experience of Google shopping space, feed management and external shopping bid management
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Skills
- Marketing Strategy
- PPC
- Data Analysis
- Line Management
- Google Adwords
- Google Analytics
- Paid Search
- B2C Campaigns
Education
T
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UndergraduateThe University of Sheffield
- Sheffield, United Kingdom
1st Class - BA International Politics and Security Studies