About me

An adaptable and creative professional with commercially versatile handwriting, extensive range planning and trading experience and a proven record of building relationships with key business executives and stakeholders. I have shown strong product, commercial and strategic focus in roles, along with the analytical and tactical skills to deliver on sales, profit and inventory KPIs. I am exceptionally driven with a proven record managing projects from concept to completion and strategising and leading cross-functional teams to bring fundamental change and improvement in strategy, process and profitability. I thrive on challenges, am able to motivate and drive team performance in busy and pressurised environments to develop opportunities that further establish organisational goals.

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Work history

Retail Operations & Wholesale ExecutiveCAA-GBG
Sep 2019 - Apr 2020London, United KingdomFull Time
• Working closely with the MD, I was responsible for the wholesale business strategy and also for the brands being represented with the right distribution/retailer channels • Responsible for sourcing key wholesalers and retailers at a global level that prove to become potential business partners to achieve and contribute to the company’s growth potential • Liaised and maintained key relationships with all business partners in order to enhance performance and achieve financial targets • Utilised internal resources to manage and develop our customer relations • Responsible for negotiating all contractual agreements based on a win-win situation and a view to achieve the overall annual forecast • Liaised with both internal and external teams to ensure our client’s business needs are met • Responsible for all inventory admin, ensuring maximum achievements with key clients • Liaised with Merchandising to raise order proposals based on the business model • Managed the critical path from initial outreach to signed contract Key Achievements: • Contributed to the brand’s achieving 27% growth v LY by sourcing business clients and also developing existing clients • Doubled the reach out to prospective partners focusing on wholesale distribution • Acquired 2 major accounts within my first month which contributed to a significant positive impact on the current inventory • Assessed and refined the process on a few areas (ex. Global Outreach) and delivered this OTIF • Undertook all the marketing initiatives that were not under my original remit and supported the Managing Director setting up both existing and new businesses
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Merchandiser & Account Manager (Amazon)Jasko India
Dec 2017 - Aug 2019London, United KingdomFull Time
• Responsible for trading and planning of multiple product categories • Reported directly to the Managing Director to optimise the customer experience, sales, growth and profitability, as well as develop new business • Worked closely with Buying and NPD to create and implement seasonal line plan, ensuring properly balanced style/SKU breakdown (fits, silhouettes, fabric, colour, price, margin) to achieve seasonal product strategies and meet financial objectives • Determined wholesale and retail price points that maintain competitive pricing and product quality while achieving target margin • Overseen the production process and timelines from design approval, pricing, initial launch of POs with factories all the way to delivery of bulk production in line with the critical path • Negotiated MOQs and rates with suppliers/manufacturers to increase range variety whilst limiting cost • Managed the brands’ P&L and delivered against budget • Monitored the WSSI to manage the intake and category stock position and update the forward buying forecasts • Responsible for the on-time delivery of stock, identifying potential delivery issues during the product creation process and coordinating solutions, escalating significant issues and working to minimize the commercial impact • Managed the full inventory process and quota to maintain profitability and strong sell-through Key Achievements: • Took ownership of the Amazon Seller Account and autonomously developed and launched Aarzoo, a successful Amazon Exclusive brand within 5 European marketplaces, which became the No.1 selling brand within the programme • Found a feasible solution to turn back a potential investment loss by consolidating a new brand identity which recovered some of the product lines • Successfully took on further initiatives such as designing new product ranges for several clients, improving the website and social media platforms, creating marketing collateral to improve the representation of the brands, directed several photoshoots for online product upload

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Skills

• Account Management
• Brand Development
• Production Co-ordination
• Fashion Merchandising
• Adobe Illustrator
• Adobe Photoshop
• E-commerce
• Wholesale
• Microsoft Excel
• Business Development

Education

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BA Fashion DesignMiddlesex University
Sep 2014 - Apr 2017London, United Kingdom