Experienced marketing professional passionate about creating engaging experiences and driving
impactful strategies. Skilled in brand management, event coordination, digital marketing, and digital
content creation. Notable accomplishments include executing memorable events experience and
growing company sales.
Work history
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Brand StrategistCanto Design
London, United KingdomFreelance
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Brand StrategistCanto Design
London, United KingdomFreelance
• Orchestrated the comprehensive rebrand for Canto Design, conducting in-depth market research and
consumer analysis to redefine the brand's positioning, personality, and messaging platform;
• Developed a unified brand architecture system for Canto's diverse product portfolio, establishing
naming conventions, visual identity guidelines, and voice/tone principles;
• Collaborated closely with marketing, product, sales, and customer experience teams to ensure brand
consistency across all customer touchpoints including websites, sales materials, packaging, events, and
more;
• Led brand training initiatives to educate and align internal stakeholders on Canto's revitalized brand
strategy, driving brand ambassadorship throughout the organization;
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Skills
- Project Co-ordination
- Marketing Branding
- Marketing
- Digital Marketing
- Branding
- Brand Activation
- Trade Marketing
- Trade Show
- Content Creation
- Brand Management
Education
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MSc Branding and Marketing CommunicationMiddlesex University of London
London, United Kingdom
Notable Modules: Analytics for Customer Insights/ Branding in the Digital Age/ Experiential Marketing
Notable Roles: Student Voice Leader
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First Class with Honours Marketing Management Bachelorpolythecnic institute of lisbon
- Setúbal Municipality, Portugal
Notable Modules: Data Analysis and Market Research/ Consumer Behaviour/ Graphic Communications
and Digital Marketing
Awards: Distinction Grade 1 for the final degree thesis