I am Iwana, a fashion consultant for individuals and fashion brands. In both cases, I wanted to create a link between the fashion industry and the customers. Making fashion more accessible and easy to understand is my daily goal. The main part of my work is based on body shape analysis. As a fashion designer, I realized that not all the garments existing on the market were made to suit everybody shapes’ type, it’s impossible! But how are we supposed to know which one to choose? My work is to answer that question, either for private customers or for big brands. In a way or another, the consumers need to know what to look for and the brands need to have sales advisors able to really helps customers find the answer. It’s important to trust that once we change our relationship to the fashion industry we can really see fashion as a playground full of colors and textures and as a tool to express ourselves and represent our personality. The concept of Brussels Personal Shopper is the ultimate sharing of fashion knowledge.Locked Pro Plan feature
PERSONAL SHOPPER Body type & color analysis Sorting and organizing the wardrobe Personalized shopping sessions TRAINING SPECIALIST Delivering an oriented selling strategy based on the client's morphology and my experience as a personal shopper, sales assistant and stylist. The goal : increase sales, boost creativity and personal satisfaction, bound with the clients by advising them sincerely. Previous projects for the brands: Levi’s : workshop for the European team : what kind of jeans for what kind of body type ? Maje : creating a total look based on the client’s morphology Galeria Inno : training a team of 8 sales assistants to: - create a day to evening look by only changing the accessories - offering a workshop on “how to make knots in your scarf” Bellerose : reviewing the sale’s assistants abilities and proposing a workshop program in order to increase the sales in store CONTENT EDITOR Writing blog posts from a personal shopper and stylist point of view for: Brussels personal shopper (FR) Mode in Belgium (FR) Bellerose (EN) COMMUNICATION & IN BOUND MARKETING - Developing the audience on the website by promoting the blog on social medias - FB adds / Live Q&A on twitter / daily “behind the scenes” on Instagram - Tracking the audience habits either on social medias or websites - Newsletter: Increase the audience of potential customers with an auto-responder campaign leading to a sale (for both BPS & Bellerose) - Press relations : content editing, events and interviews
VISUAL MERCHANDISING SKILLS - Increasing the sales opportunities by reviewing the best KPI’s and adapting the VM in store. - Windows, mannequins, facings - SALES SKILLS working 24h/W - making 25% of the year’s turnover - sales expert - Using my skills as a personal shopper and stylist to create beautiful looks matching the client’s expectations, body type and budget. - Being curious and identifying quickly the client’s needs (open questions) - giving seasonal workshops to my team: introducing fabrics and technical terms + creating looks adapted to different body types
Developing a tote bag project : 500 items sold in 4 shops in Brussels
Kidswear fabric selection at “Première vision”, Paris Working on: the collection book, mood boards, technical drawings and print design
Print design: graphic research and design on photoshop. Creation of a mini print collection sold at “Première vision”, Paris.