Working for the last five years at insight leader WGSN, I excel in strategy and innovation and I’m passionate about future facing strategies for brand success. My zeal for challenge and change while understanding the commercial landscape is critical as we strive to re-imagine systems and structures, and address our impact on the world.
Work history
Sustainability Ambassador & Board MemberWGSN
- London, United KingdomFull Time
In my position on the WGSN Sustainability Board and as an Ambassador I built strategic partnerships and led educational and content strategy as part of a brilliant cross-vertical team. Alongside my continued research, this role equipped me with expertise in innovation and insight around scaling sustainability and industry challenges; crucial at a time when it's increasingly important in consumer mindset and retail. Social responsibility, diversity & inclusion, global equity, communications & consumer education, transparency, technology, packaging, logistics, and circular economy principles are all areas of sustainability I’m well versed in. I have been instrumental in directing this key area across WGSN's sectors and the wider business, as well as researching, writing and editing sustainability content relating to Fashion, Beauty, Lifestyle & Interiors, Food & Drink, Retail and Consumer Tech for leading brands.
StrategistWGSN
- London, United KingdomFull Time
Working as a Strategist at WGSN I’ve built significant skills in research, editorial, strategy and advisory in futures and insight for consumer facing brands. I'm passionate about gathering insights effectively, distilling information down into strategies, and communicating this with a crystal clear delivery and impeccable story telling. My time at WGSN also taught me how to use research data, and consumer and proprietary data to inform strategy. I worked in the advisory and consultancy arm on a variety of client projects, as well as working closely with WGSN’s global client base which includes the world’s best known brands, giving me valuable insight in translating and applying innovation in the commercial market.
My previous roles in the business as Senior Editor, and Editor honed my expertise in forecasting and reporting on innovation for market-leading brands across the globe, as well as managing a team, department, and publishing schedule. With a vast freelance network and large in-house team, generating and implementing strategy around planning, outsourcing, team management, business needs, budget, and content constraints was key to mapping out success and achieving results.
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Skills
- Brand Creative Strategy
- Research Insight
- Consumer Behaviour
- Sustainability Strategy
- Client Facing
- Partnerships
- Data Insights
- Consultancy
- Editorial Writing
- Trend Forecasting
Education
BA (Hons) Fashion & Textile Design Manchester School of Art
- Manchester, United Kingdom
1st class honours