About me

Driven, entrepreneurial individual with a strong skill-set in marketing and PR. Over the years I have worked with many brands globally. My focus and passion is on content marketing, brand strategy and activation. I have also worked as a creative and this creative background has given me an innovative approach to my work. Skilled in project management, creative strategy and execution.

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Projects

• The Light HouseA pop up for London Cocktail Week 2018 for The London Essence Company Guests embarked on a multi-sensory experience where perception-shifting light design intersected with innovative low-calorie cocktails produced by some of the world’s most influential bartenders.
• Fentimans Living Botanical Cocktail BarThe first pop-up from botanical drinks brand Fentimans. The top floor of L’Escargot on Greek Street, with its glass ceiling, was transformed into a Victorian style greenhouse full to the brim with live botanicals. These plants were be used to make a selection of cocktails using Fentimans botanically brewed mixers. Several parter events happened throughout the month including a launch of Allure jewellery's new line and the launch of another pop-up 'The Captains House' with the England Rugby t

Work history

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Marketing & PR specialist(Various)
Jun 2019London, United KingdomFreelance
Working with brands to build their profile and revenue
Events & Partnerships ManagerLanique Spirit of Rose
Jan 2020 - Apr 2020London, United KingdomFull Time
Responsibilities: Brand strategy and developing brand positioning and brand guidelines PR Management Developing a brand activation calendar for the year and managing this budget PR Management Content Creation Achievements: London Fashion Week – Official Drink Sponsor Designing above the line trade advertising Designing and developing brand assets including complete brand guidelines and sales booklet Producing a video for International Women’s Day, featuring some of the best talent in the bar industry The Rose Bar – a pop up bar a The Vault Festival 2020

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Skills

• Brand Management
• Brand Activation
• PR
• PR Strategy
• PR Campaigns
• Acting
• Presenting
• Event Marketing
• Content Marketing
• Copywiting

Education

U
U
BA Hons Television and RadioUniversity of Salford
Sep 2002Salford, United Kingdom

Awards

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T
Top New TalentThe Grocer
Top New Talent was launched by The Grocer in 2013. It has two main aims: to recognise and reward up-and-coming talent in grocery retail, wholesale and supply; and to highlight the wide variety of roles that make up the fmcg industry. https://www.thegrocer.co.uk/people/top-new-talent/top-new-talent-2015/527578.article