About me
Paid Search expert, I can drive efficient growth for your website and App using data driven strategy.
Work history
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SEM ManagerReed.co.uk
London, United KingdomFull Time
• Managed efficient growth strategy across organic and paid search for site and app
• AB testing champion for continual optimisation across department leading training and promoting knowledge sharing for a fall-safe culture.
• Successfully managed multi-million pound budget with cohesive audience strategy across channels.
• Regular presenting to C-suite on marketing value including building of dashboards using SQL
• Worked closely with Design, Product and Engineering and Delivery departments.
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SEM Specialistlastminute.com
- Barcelona, SpainFull Time
• Led and implemented high growth international Paid Search strategy for flights, hotels, holidays and theatre tickets for lastminute.com including 5 brands in the group across 10 markets from their largest markets UK to establishing new brand presence in India
• Shortlisted for ‘Best use of Search’ at the UK Search Awards 2019 for a project pioneering a new cross-market automated paid search campaign creation inspired by SA360 inventory management
• Consistently exceeded revenue targets, managing seven figure annual budgets
Skills
- SQL
- Google Analytics
- Google Adwords
- Google Search Console
- SEO
- SEM
- PPC
- Digital Marketing
Education
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Bachelor of Arts (BA) University of Liverpool
- Liverpool, United Kingdom