Freelance digital strategy director, and international marketing and fundraising consultant.
I have significant experience across charity, sports and major events and e-commerce - in the UK and globally. Prior to going freelance I was Head of Digital & Digital Strategy Director at Open - a London based Strategic & Creative agency.
Specialising in digital, I have wide ranging experience across all media channels, all facets of direct response marketing, brand development, and fundraising. I have led departments and teams in-house and at agencies, and worked with senior stakeholders and great people to drive target-beating results for amazing organisations.
Most recently this meant helping raise millions of pounds for amazing causes such as Mind, St Mungo's, UNICEF, ICRC, NHS Charities Together and more.
I'm available on an hourly basis and for longer term bookings. My areas of expertise are:
- Integrated campaign strategy, campaign & media planning, analysis & optimisation
- Digital strategy, campaign & media planning, analysis & optimisation
- Fundraising & charity marketing (Individual giving, events, community, legacy, lottery)
- Sports & major event marketingBrand development & management
- Creative development (Briefing to optimisations)
- Traditional media (Print, TV, DRTV, OOH, Radio, Mail, PR)
- Digital media (Social, SEO, SEM, Display, Native, Email marketing)
- PPC & programmatic advertising (planning, buying, analysis & optimisation, reporting)
- Audience research & segmentation (Yougov, TGI, Nielsen, GWI, Statista, Google Trends)
- Web analytics, journey mapping & CRO
- UX Design, UI & user testing
- Digital payment solution development & optimisation (Web & app checkouts, PSMS)
- Website & digital product development (Design, managing build & developers, tracking setup)
- Building a digital ecosystem (ensuring your website and checkout work seamlessly with your CRM, databases, email marketing software, and other third party apps)
- Improving agency processes and systems
If you've got a project coming up, or would like to have a chat over coffee or zoom please feel free to send me a DM, or email me at jackbiss@live.com.
Work history
J
J
Freelance Digital Strategy DIrector & International Marketing & Fundraising ConsultantJack Biss Consulting
London, United KingdomFreelance
Digital Strategy Director & Head of DigitalOpen Creates Ltd
- London, United KingdomFull Time
Spanning all three pillars of the agency (Strategic, Creative, Technical), I worked across Open and our sister technical and payment delivery company OMG to develop our digital strategy. I also led our digital offering for leading NGO and charity clients around the globe. These included the likes of UNICEF, WWF, and International Committee of the Red Cross, to homegrown organisations such as Mind, Guide Dogs, Breast Cancer Now, St Mungo’s, and NHS Charities Together.
In addition to this, I managed the digital strategic and planning output for Open's clients, digital media buying and planning, and led on non-digital and large scale integrated campaigns responsible for raising millions of pounds. I also managed the agencies digital creative output, and designed and developed new digital products and payment solutions for our clients.
Additional responsibilities included the management of the digital team, the wider digital upskilling of the agencies four core teams, and the integration of our sister payment and technical company with Open’s team and our clients. As part of the management and senior leadership team I was also responsible for team utilisation, management of certain work through the business, assisting with management of senior clients, and other tasks typical of a leadership role.
Highlights include:
- Developed Open’s digital offering for UK and global charity
clients, driving revenue growth & improving profit margin
- Led organisational digital strategy, introduced new products, processes, and upskilled an agency of 40+ across four teams
- Developed and led large scale integrated campaigns, driving multi-million pound incomes across multiple campaigns
- Strategic lead on two campaigns nominated for the 2023 Charity Film Awards
- Ideated and managed development of sector leading “My
Thankyou” product
+ Show more
Skills
- Digital Marketing
- Fundraising
- Charity Marketing
- PPC
- SEO
- Analytics
- Digital Strategy
- Campaign Strategy
- Agency Strategy
- Integrated Marketing
Education
U
U
B.com MarketingUniversity of Otago
- Dunedin, New Zealand
Major in Marketing, Minor in Psychology