About me
Jack Blain is a seasoned Global Digital & Partnership Marketing Manager with a flair for crafting award-winning marketing campaigns that resonate with audiences worldwide. With a solid background in film and English literature, Jack melds storytelling with data-driven strategies to elevate brands across digital landscapes. Jack offers a suite of services including strategic brand planning, creative content development, and robust social media strategies that transform and invigorate client engagement and growth. Jack's innovative approach to partnership management and digital marketing ensures that every campaign not only aligns with, but also amplifies, the client's commercial and brand objectives.
Projects
Work history
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Global Digital Marketing MangerBeam Suntory
London, United KingdomFull Time
Beam Suntory is a world leader in premium spirits which owns brands such as Jim Beam, Makers Mark, Laphroaig, Sipsmith and House of Suntory. I led the brand Sipsmith on all paid, owned and earned media channels.
• Strategic Leadership and Market Expansion: Developed and directed Sipsmith´s global digital marketing strategy, targeting critical markets such as the US, UK, Australia, Germany, and India. This includes increasing brand awareness and driving a DTC strategy for a global website and market specific e-retailers.
• Creative and Brand Positioning: Developed a new Sipsmith brand positioning & experience platform which included a 12 year strategy plan in collaboration with brand and commercial teams. Delivered Cannes Lions Award winning TVC and social content with Official Tennis Of Sipsmith Gin
• Partnership Management and Sponsorship: Managed key global partnerships and sponsorships, including a high-profile sponsorship of the Wimbledon Championships. This included a Cannes Lion Award for Mr Swan Official Tennis of Wimbledon, TVC and Social Campaign.
• Commercial Leadership & Financial Management: Managed my own digital and partnership budget & forecast with agencies, influencer and sponsorship contracts. Supported commercial teams to identify business goals through media amplification.
• Database and Social Media Growth: Successfully grew Sipsmith´s database by 30% in the UK and 5% in the US through targeted marketing campaigns and data-driven strategies. Grew social media followers by 12% within a year and boosting the average engagement rate to 4.2% vs 2.3% previous.
• Website Revitalization and User Engagement: Led a comprehensive refresh of the Sipsmith Global Website to mirror the brand´s new visual identity and bottle design. This initiative significantly improved user experience, resulting in a 14% increase in average session duration and a 38% rise in clicks from the homepage to shop pages.
• Innovative Data and Brand Strategies: Established a robust first-party data collection strategy. Spearheaded the digital launch and positioning of Sipsmith’s new bottle and brand identity.
Senior Account ManagerMcCann London
London, United KingdomFull Time
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Skills
- Adobe
- Advertising Sales
- Digital Media
- Budget Negotiation
- Business Networking
- Commercial Negotiation
- Account Management
- Project Management
- Advertising
- Film Production