About me
Gay writer, strategist, and cultural critic - with a vast panorama of interests. Extremely switched on to wider culture, and an especially strong sounding board for any campaigns speaking to GenZ, LGBTQIA+, POC, and other marginalised communities - Expediting: creative judgment, insightful feedback, and strategic stewardship. As a Strategist, I have contributed to the development and execution of social and brand strategy for various clients, such as Subway, L’Oréal, Aldi and EE. I conducted research, analysis, and insights to inform creative briefs, campaigns, and content. I also collaborated with internal and external teams to ensure alignment and consistency across channels and platforms.
In addition to my role as a Strategist, I pursued my passion for journalism and writing as a Freelance Journalist. I wrote columns and articles for various publications, covering topics such as culture, entertainment, and lifestyle. I leveraged my research skills, storytelling abilities, and knowledge of audience needs and preferences to create engaging and relevant content. I graduated from King's College London with a BA in English Literature, where I honed my analytical, critical, and communication skills. I am motivated by the opportunity to use my skills and expertise to create impactful and meaningful stories and strategies.
Brands I've worked with: Subway, EE, BT, Stellantis, Hinge, L’Oréal, Aldi + More!
Skills
- Content Strategy
- Social Content Strategy
- Brand Strategist
- Brand Strategy
- Strategy
- Strategic Thinking
- Strategic Planning
- Insights
- Cultural Insight
- Journalism
Education
BA Hon's English and American Literature with Philosophy King's College London
- London, United Kingdom
English Literature & Musical Theatre