About me
Leading projects in luxury, fashion, wellness and beauty from brief to execution since 2013:
- Developing and delivering client brief responses for creative and event agencies
- Concept and creative development, enlisting talent of all disciplines to deliver project
- Appointing and managing project end to end, overseeing the full production team to produce and execute the event
- Efficient timeline and budget management
- Location scouting and management
- Deep knowledge of LX, AV, rigging and all technical aspects as well as scenic builds - large and small
- Understanding of small and large scale print and graphics
-Directly working with account holders ensuring smooth client relationships
- Contracting, legal management, H&S management
Projects
- Hermès 'Gelato!'Project Director across this colourful fashion event. The aim was to present the new summer collection in the trademark fun, playful and eccentric Hermès way, collaborating with Georgina Starr for a vibrant performance mixing models with dancers. Extensive set design throughout Old Sessions House transforming it into a summer soaked, soft serve ice cream wonderland. Treating guests to La Grotta gelato cocktails while grooving to Roisin Murphy after the show.
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Work history
Events Project DirectorHermés
- London, United KingdomFreelance
Hermès - Events Project Director:
- Hermès 'Brides De Gala', celebration of the silk metier, large scale immersive experience with shows from SG Lewis and Marci Sambre of the ENB. Production by Studio Boum
- Hermes 'Le Regard', make up launch. Produced in house.
- Hermès ‘Gelato’ SS22 Women’s presentation at Old Sessions House inc artistic fashion presentation by Georgina Starr and after party with Roisin Murphy live. Production by Studio Boum
- Hermès ‘Un Jardin A Cythere’ fragrance launch event. Production by Studio Boum
- Hermès ‘Parade’ large scale show for the maison home collection. Seoul, Korea
- Hermès Cruise Show 2020 - Major event inc. runway show and after party. Production by Villa Eugenie. (Canceled/C-19)
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Creative ProducerVarious
- London, United KingdomFreelance
- Charlotte Tilbury, Fragrance Press Launch
- Charlotte Tilbury, Harrods dinner event
- Aesop X L'Oreal merger event, London
- Givenchy Fragrance launch, London
- Longchamp, client in-store dinner
- Malone Souliers, September 24 LFW collection presentation
- Dior Men’s Fall 2022 show, exhibition and after party W/ Grace Jones @ London Olympia
- Dior Mens Fall 2023, content production for show films and live show screen content
- Mulberry X Stefan Cooke Pop Up Shop, Soho
- Axel Arigato Party, London
- Dior Mens SS22 runway show, exhibition and after party, London Olympia
- L'Oréal Paris, 2021 Product launch gifting mailer
- Heineken x Elrow present 'Skyfest' Experiential brand event. Private Airport nr. Barcelona
- City Lab Paris Conference. Cultural leaders conference. Paris, France
- H&M Sustainability Conference, H&M HQ, London
- Vogue & BFC Fashion Fund event, London Fashion Week
- 'London Uprising' by Phaidon. Fashion book launch. Sotheby’s, London
- Harrods ‘Roast’ Designing and creating experiential promo activity. London.
- Pernod Ricard, Chivas Whisky Experiential brand event. Truman Brewery, London
- Twitter event space at World Mobile Congress 2017 / 2018. Hotel Catalonia, Barcelona, Spain
- Twitter VIP party. MACBA 2017 / 2018, Barcelona, Spain
- Marks and Spencer, Christmas press event. One Embankment, London
- Warner Music Brit Awards Party 2016 / 2017 / 2018. Freemasons Hall, London
- Malone Souliers SS18 In store installation. Selfridges, London
- Tiffany & Co x GQ, product launch event. Tiffany & Co, Old Bond Street, London
- Estée Lauder product lunch event. Kappo Masa, New York, U.S.A
Anniversary party (private event) - Island of Mustique, Caribbean
- Frame Denim, New York Fashion Week dinner. The Waverley Inn, New York, U.S.A
Over C-19 Pandemic:
- NYX Skincare and Makeup, 2021 Product launch gifting mailer
- Michael Kors, Christmas digital event with accompanying experiential mailer (Development)
- Cartier, digital events platform (Development)
Additional Credit:
- Guest Lecturer, London College of Fashion - Held a lecture for graduate students on fashion events, event production and my experiences in the industry
- CRACK Magazine, contributor to digital music projects
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Skills
- Creative Direction
- Art Direction
- Production
- Digital Creative
- Event Design
- Events Production
- Project Direction
- Project Leader
- Content Creation