In-house copywriter and PR manager with 5 years of agency experience. Specialising in event planning, influencer engagement, media relations and brand partnerships. Passionate about pop culture, social media, design, fashion and travel.
--Creating and implementing PR strategy for the UK & Ireland. - Managing brand partnerships, media relations and influencer engagement. - Copywriter of all corporate comms - corporate website, company newsletter, press releases etc.
Working on fashion brands Cath Kidston and Musto, as well as Hotels.com, shopping centre owner Hammerson, the Ideal Home Show and with Danone on the launch of their "Light & Free" range.
Working on Le Creuset, Müller, Victoria and Albert Museum, Fiat, and Aussie Hair, I specialised in delivering exceptional coverage in fashion and lifestyle media as well as brand partnerships to enhance our reach across the media landscape. Some projects I was most proud of include: • Talent management - Ollie Dabbous for Le Creuset, Nicole Scherzinger for Müller and Laura Whitmore for Aussie Hair. • Event organisation, including large scale launch events such as the launch of Mario Testino’s collaboration with Macallan at the Ritz, and the opening of the Savage Beauty exhibition at the V&A. As well as intimate dinner events with key media and influential chefs for Le Creuset, awards ceremonies (e.g. ELLE Style Awards), press days with Nicole Scherzinger for Müller, press trips (to Dubai and Mykonos for Müller and to Italy for Fiat) • Copywriting and social media management Le Creuset, Müller and for Nicole Scherzinger to ensure key messages were communicated in a clear, cohesive and brand-appropriate way.
My time was dedicated to running accounts including Capital and Counties (focusing on Covent Garden), Carphone Warehouse, Levi's Europe, Starbucks Coffee UK and Xbox UK. Main responsibilities included: • Media monitoring • Compiling and formatting coverage ?and targeted media lists • Media pitching and sell ins (via both e-mail and phone) • Writing press releases and creating written content for internal and external use. • Assisting the running/organising of events (location scouting, venue hire, talent management etc.) • Market research, case studies etc.