In-house PR Manager after 5 years of agency experience. Focusing on media relations, brand partnerships, influencer engagement and launching in new markets. Strong research background as well as event organisation and community management. Passionate about pop culture, social media, design, fashion and travel. Key strength = copywriting. Proficient in Microsoft Office programs (such as Excel, Powerpoint and Word) and editing software such as Adobe InDesign.
Working on Chessington World of Adventures Resort, Hotels.com, shopping centre owner Hammerson, the Ideal Home Show, Grand Designs Live and last-minute theatre ticket app TodayTix. Managing two juniors, I oversee the organisation, planning and execution of all major campaigns and events. As writing is my key strength, drafting communication materials for all clients is my main responsibility. These materials can be for media, public viewing and/or internal use, and it is essential that each piece of literature is in-keeping with each brand’s voice and identity – ensuring that I am adaptable and versatile in my writing.
As a member of the consumer lifestyle team, I work on the Le Creuset, Müller, and Aussie Hair accounts, specialising in feature coverage, media relations, event organisation (inc. press trips) and talent management, including Ollie Dabbous for Le Creuset, Nicole Scherzinger for Müller and Laura Whitmore for Aussie Hair.
My time was dedicated to running accounts including Capital and Counties (focusing on Covent Garden), Carphone Warehouse, Levi's Europe, Starbucks Coffee UK and Xbox UK. Main responsibilities included: • Media monitoring • Compiling and formatting coverage ?and targeted media lists • Media pitching and sell ins (via both e-mail and phone) • Writing press releases and creating written content for internal and external use. • Assisting the running/organising of events (location scouting, venue hire, talent management etc.) • Market research, case studies etc.