An expert in consumer behaviour with an MSc in Consumer Psychology and Business, I have 1 years copywriting and research experience, spearheading an industry research project in the experiential marketing sector with Electrify. While there, I also helped achieve the publication of an industry book and contributed to 3 major brand briefs and their creative strategy, 2 of which had successful event launches. Additionally, I produced social media content for Electrify that cultivated business exposure.
Work history
E
E
Thought Leadership and ResearcherElectrify Worldwide
- London, United KingdomInternship
Designed a cosmetics industry study via various research, that would enable enhanced consumer experiences
Informed the project through field research on major brands
Contributed to presentations leading to successful pitches for Mahou Beer & Perrier Jouët
Enabled effective launches of Mahou Beer and LOAM feast experiences by contributing to planning and creative strategy
Aided Shirra Smilansky in achieving publication of her industry book
Nurtured business relations through producing desk research for third parties
Cultivated exposure through creating social media content
C
C
Freelance Copywriter and Website BuilderCutlers Will Writing Company
- United KingdomFreelance
Identified salient messages and market needs through desk
research
Research enabled the development of a brand concept and
message with the client
Produced copy and built a website (through WIX.com)
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Skills
- Audience Research
- Research
- Copwriting
- Marketing Strategy
- Creative Stragegy
- Public Speaking
- Spss
- Consumer Psychology
- Brand Psychology
Education
B
B
Consumer Psychology with Business MScBangor University
- Bangor, United Kingdom
Key modules:
* Consumer
Psychology Theory
and Application
* Nudges &
Behavioural Change –
with Design Thinking
* Advanced
Marketing Statistics
Thesis topic: social
media adverts
B
B
Psychology and NeurosciencesBangor University
- Bangor, United Kingdom
Key modules:
* Consumer
Psychology
* Social Psychology
* Research Methods
Dissertation topic:
behavioural change
through memories