PROFILE
Passionate and analytical board level strategic creative director with over 20 years international experience. My approach encapsulates creative, strategy and commercial to ensure seamless activity to build successful contemporary brands.
Consumer understanding is critical to how new brands are created and adapt in the over-saturated marketplace. By developing strategically focused creative, content and stories, it transports the consumer adds benefit and builds loyalty.
Beyond creating brand visions and platforms, I maintain hands on leadership to build brand design languages, identities, art direction, copystyle, digital, environmental and social media. My creative methodologies lead to a 90% agency pitch winning rate and included successful collaborations on projects with Grey Advertising, Ridley Scott Associates & VCCP.
This holistic approach enhances commercial insight, builds stake holder relationships and innovative brand strategy to deliver simple, intuitive ‘best in class’ brand solutions which reduce cost and increased market share.
‘The art of selling more’
Work history
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Strategic Creative DirectorI am Nobilis | Creative
London, United KingdomFull Time
I am Nobilis Creative | Atelier
Whether it's a grand gesture of architecture, an engaging social media story, a luxury digital retail experience or the scent when one enters a room. Sometimes it's the smallest, effortless detail that can leave the longest lasting impression...
Understanding consumers it at the heart of everything we do. We have unique insights into the European and Asia markets and specialise in premium and luxury sector brands.
Working closely with discerning clients, we delver projects that engage, deliver benefit and differentiate in the oversaturated market place, enabling you to sell more.
RETAIL
LUXURY
HOSPITALITY
FOOD
FASHION
FINANCE
TRAVEL
S
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Global Creative DirectorSPC Group
- Seoul, South KoreaFull Time
After interest from Samsung, I was recruited by SPC Group ($12 billion sales) and relocated to Seoul, working at senior board level directly with the Chairman/Owner (Mr Hur, Young).
Key to this challenge was integration of marketing, brand, design and operations to create an ‘in-house flagship agency’ in a dedicated HQ. This ‘Brand Centre’ created new brands, evolved concepts for Baskin Robbins/ Dunkin MF and acted as SPC brand guardian. The expansion of the portfolio also included flagship launches in Seoul, Paris, Singapore and New York.
Brand operations in South Korea, China, Hong Kong, Singapore, USA & Europe.
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Skills
- Brand Agency
- Art Directing
- Creative Stragegy
- Brand Identity
- Digital Design
- Brand Activation
- Consumer Insights
- Consumer Lifestyle
- Brand Marketing
- Brand Experience