As a passionate solution-driven and creative thinker, I have helmed a high standard of strategic marketing campaigns, content, strategy and partnerships for global entertainment brands. I know that the key to success lies in capitalisation of revenue growth opportunities, promotion of a consistent brand message across various channels, and development of a high performance team culture. My key skills lie in marketing strategy and campaigns, brand tone of voice, copywriting, creative thinking and team leadership. My work experience is enriched with implementation of global brand strategy, delivering against company vision, and co-ordination of initiatives to target audiences and maximise impact.
Devised an effective marketing strategy and control spend of 400K while leading all aspects of ABL, paid social, digital strategy, and sales team infrastructure. I direct sales strategy and execution across the board, lead content marketing ideation, and oversee campaign content development with all partners and brands such as BMW, Kopparberg, Radio X, Visit Austria, Mixmag, and Mauijim. Exceeded expectations by achieving higher sales than forecasted on all ticketing in 2020. Formulated appealing brand tone of voice and personality through engaging content marketing ideation and execution. Completed successful campaign content development with all partners and brands.
A quarterly magazine and brand, Gaffer is the new voice in sports and music media, bridging the gap between football, music, fashion, and culture.
Playmakr is a dynamic new addition to the one day play fantasy sports market, allowing you to play fantasy football live on the day. Pick your team from the best players available and compete in national or private leagues. Don't worry about updating your team week on week - play on the day and walk away as the champion. Back yourself.
Directed digital content strategy and marketing management functions for Dimensions and Outlook Festivals. Promoted consistent brand messaging with media, music, and brand partnership campaigns such as Rockstar Energy, Red Stripe, and Sof Sole. Capitalised on new business opportunities, produced high-quality content for festivals, reviewed weekly ticket reports, and cultivated profitable partnerships. Headed a six members team in planning, directing, and co-ordinating marketing efforts. Accomplished 15% annual growth of total revenue across all event products. Enabled successful execution of multiple marketing campaigns across two disparate event brands.
Steered company wide marketing strategy across all products to aid in transformation of prospective consumers into key customers. Led brand partnerships and creative ideation with major brands including Barclaycard, Three Mobile, Volvo, Smirnoff, Metro, Lucozade Sport, and Eristoff. Determined requirement and formulated music strategy while directing KPI creation and content ideation on individual events. Selected Contributions: Achieved corporate growth objectives and built a team of more than 80 with million-pound investment by integrating knowledge of traditional and emerging marketing channels. Successfully delivered the ‘Bacardi Triangle’ campaign in Puerto Rico for flagship global brand activation. Introduced a multi award winning arts & culture festival, Festival Number 6 in 2012.
Co-ordinated event operations according to requirements, target audience, and objectives while managing a budget of £1.8M to create a memorable customer festival experience. Conducted short and long-term planning for events, managed budgets, developed content ideation, and oversaw marketing/digital strategies. Defined comprehensive event budget, established long-term relations with key suppliers, and tracked progress of activities on behalf of senior management. Headed a team of three during planning, scheduling, and execution of marketing campaign. Headed up all key accounts, marketing and event management across the event.