About me
As a passionate solution-driven and creative thinker, I have helmed a high standard of strategic marketing campaigns, content, strategy and partnerships for global entertainment brands. I know that the key to success lies in capitalisation of revenue growth opportunities, promotion of a consistent brand message across various channels, and development of a high performance team culture. My key skills lie in marketing strategy and campaigns, brand tone of voice, copywriting, creative thinking and team leadership.
My work experience is enriched with implementation of global brand strategy, delivering against company vision, and co-ordination of initiatives to target audiences and maximise impact.
Projects
- Planet SnowbombingAcross 13 - 18 April 2020, The World’s Greatest Show on Snow went viral, as Planet Snowbombing delivered an eclectic array of live streamed shows directly into lockdown. We created an eclectic atmosphere that harnessed the power of the mountains and delivered them straight into customers homes, in a way that utilised the current zeitgeist for entertainment streamed at home. As well as live performances from key artists on this year’s Snowbombing lineup, there was a myriad of physically and ment
- Interview with Steel Banglez for Gaffer MagazineI met and interviewed the Afro-Beats/Grime producer Steel Banglez for the inaugural edition of Gaffer Magazine. The feature was pulled out as one of the key pieces in the magazine's promotion. You can read it in full here: https://gaffer.online/features/music/steelbanglez/
- The Bomb: The daily newspaper at Snowbombing FestivalI ran the marketing and new business for Snowbombing Festival (as part of other roles at Broadwick Live) and, alongside a myriad of other duties, wrote a daily two thousand word newspaper each day of the festival. It was our very own broadsheet, bulletin and blog with its inky finger right on the throbbing pulse of the festival. You can scan through each edition of the 2019 festival here: https://snowbombing.com/news/catch-up-on-the-snowbomb-our-daily-newspaper-from-sb19
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Projects credited in
- Field DayOver the last decade Field Day has slowly become one of London’s very best alternative music festivals, with a consistently showcasing the world’s finest alternative acts. Fanatic have been the official photographers since 2017. All images © Fanatic9
- Outlook OriginsLead design working across all print and digital media outputs. Due to COVID-19 the festival has been postponed to 2021. 2020 saw Outlook Festival re-branded as Outlook Origins – a return to the musical foundations of Outlook – with 13 curators representing key genres such as Dubstep, Dub & Reggae, Drum & Bass, Jungle and Grime across the line-up. The logo was updated and classic design elements from Outlook’s heritage such as collage, bold typography and colour were combined to create a campai
- Outlook Festival 2019Lead design working across all print and digital media outputs. Bold colours and typography, engaging composition and layering were all used to communicate the highly energetic nature of the festival brand, creating momentum in the run-up to the final year of Outlook Festival at Fort Punta Christo.
- Snowbombing 2018 & 2019 AppFrom January 2018, I supported Snowbombing Festival with it's event marketing and app development alongside the app provider Festyvent. For the 2019 event, I single handedly negotiated another deal with the app provider, delivering the app under budget and on time - the 2019 app was delivered ahead of the festival commencing - April 2019.
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Work history
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Head of MarketingSnowbombing Festival
London, United KingdomFreelance
Devised an effective marketing strategy and control spend of 400K while leading all aspects of ABL, paid social, digital strategy, and sales team infrastructure. I direct sales strategy and execution across the board, lead content marketing ideation, and oversee campaign content development with all partners and brands such as BMW, Kopparberg, Radio X, Visit Austria, Mixmag, and Mauijim.
Exceeded expectations by achieving higher sales than forecasted on all ticketing in 2020. Formulated appealing brand tone of voice and personality through engaging content marketing ideation and execution. Completed successful campaign content development with all partners and brands.
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Writer & Content ContributorGaffer Magazine
London, United KingdomFreelance
A quarterly magazine and brand, Gaffer is the new voice in sports and music media, bridging the gap between football, music, fashion, and culture.
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Skills
- Marketing
- Social Media Marketing
- Copywriting
- Marketing Strategy
- Strategic Planning
- Ad Copywriting
- Digital Marketing
- Brand Marketing
- Event Organisation
- Strategy