I am an experienced Visual Merchandiser currently working within a flagship and prominent store in central London. My key skill lies in detail, and I have a keen eye for fabrics, colour and pattern. I have a strong passion for delivering contemporary and imaginative capsules, which results in additional sales for my Company.
Achieving a First-Class Honours in Fashion where I specialised in menswear, I feel privileged to have presented my collection "The Sad Boys" at Graduate Fashion Week in 2017.
I draw inspiration from many areas of life,often looking back to the past to fuse together with something new and exciting to create something fresh and fashion forward. I've become very determined to create things that lie beside my aesthetic. I am a strong believer in making collections and garments that have a strong narrative. For me, I don't understand fashion being created for the sake of it. Whether it be pretty or functional... it has to be meaningful and represent something to make it worth while. Like many creative students it did take me a while to really understand my strengths, weaknesses and aesthetic. It was something that took me 3 years to really understand. Although I don't agree in gendered clothing I would say I'm a menswear designer. However my clothing can be worn by anyone. The reason I define myself as more of a menswear designer is due to the fact the history suggest why cis men aren't as interested in fashion as cis women are. I want to bring something new and excting to the table, something thats going to change the way people think - thats going to provoke thought. Fashion is so massive, I plan to use it as a platform to echo my thoughts and fears of the world we live in today.
My graduate collection "The Sad Boys" was created during a time in my life where my mental health was heavily affected by the pressures of university and my personal life. I always said I wanted to create a collection I could look back and still be proud of for which I am. I want to create collections that reflect times in my life and allow me to look back on those times learning and developing from them. Creating a collection from a time where i myself struggled is something I want to explore again as oddly enough this is when I'm at my best. When I'm raw and emotional and feel at my weakest is when I make the most meaningful and beautiful things.
Projects
- The Sad BoysMy collections inspiration derives from a combination of things. The initial source was from a scene featured in Baz Lehrmans Romeo and Juliet in which Romeos best friend dresses up in drag and sings Candi Statons disco hit “Young hearts”. I took inspiration from my hero David Bowie and his ever lasting and constant ability to redefine what a man can be and how he can present him self through clothing. The ultimate goal was to see how far I could push what a menswear collection is by selecting t
Work history
Lead Visual MerchandiserTOPSHOP TOPMAN
London, United KingdomFull Time
Since starting work with TSTM I have spent time on both the Topshop and Topman brands and collections. Although my duties are varied, my key responsibility is to construct visual concepts that appeal to the varied TSTM clientele.
Since becoming a VM I have taken it upon myself to coach and mentor new colleagues joining the team, passing on vital information and top tips and tricks so on boarding is smooth and to help with staff retention.
My skills include excellent knowledge of TSTM product brand, the ability to adapt to new trends and provide feedback to my Senior Managers on Store trends and Customer feedback and needs.
I've managed to fuse both my fashion degree and retail experience together for this role, and I find it very rewarding to be able to have an influence on the way the store performs.
see less
A
A
Menswear Senior StylistAllsaints Retail Ltd.
- Norwich, United KingdomFull Time
Whist employed by AllSaints my role was to provide advice and guidance to our Customers, around the core collection. Key was to achieve and exceed store targets and provide feedback to the Store Manager, around areas for improvement.
My knowledge of each garment within the collection was seen to be invaluable, and having the ability to appropriately place our best sellers in the most eye-catching positions allowed us to achieve our Store and Area targets.
As a knowledgeable and highly value member of staff, when opening a new menswear concession stand, I was asked to use my creative flare to help build out the shop floor and advise on placement of products.
+ Show more
Skills
- Fashion
- Drawing
- Painting
- Digital
- Mixed Media
- Design
- Fabric
- Illustration
- Pattern Making
- Illustrator
- Indesign
- Photoshop
- Menswear
- Magazine Editorial
- Mood Boarding
- Visual Merchandising
Education
N
N
BA(Hons) Fashion, First Class HonoursNorwich University of Arts
- Norwich, United Kingdom
Became Student representative in my second year. Worked at Graduate Fashion Week 2017. Met with potential new Students as well as mentoring Year 1 Students.
H
H
Art and Design Foundation Diploma (Distinction)Harlow College
- Harlow, United Kingdom
Awards
N
N
Presented at GFW17Norwich University of Arts