- I’m a marketing professional, copywriter and strategist with more than two decades of experience.
- I’m based in Lancashire UK and embraced remote / hybrid working in 2008. I’ve worked with clients nationally and internationally.
- I’ve held many writing roles in many sectors, including some that have required me to wield niche topics while juggling regulatory guidelines.
- I’ve worked in-house and for marketing agencies, within marketing teams and as a solo artiste.
- I’ve built content teams and trained writers as well as supported clients’ in-house resources.
- My superpower is that I’m ‘classically trained’ – I brought my background in traditional PR and print journalism into the digital realm. This matters with copy because traditional standards have deep roots.
- My other superpower is an ability to dive to the heart of a brand story and make it relevant, understandable and empathetic.
- My third superpower is – no, only joking!
- Like most copywriters, I’ve written about every topic imaginable, from personal finance and logistics to lifestyle and biodegradable tree guards.
- Like all copywriters, I’ve had favourites – content for clients whose values I share and who are people-focused and Earth-conscious. I’m going to carry on doing this, because it’s fun and satisfying and right.
Work history
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Communications OfficerNational Fostering Group
- United KingdomFull Time
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Head of ContentDoor4
- United KingdomFull Time
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