Jacob Roberts-Mensah is a Ghanaian-British Freelance Digital PR and Content Writer looking for opportunities across Music, Media & Creative Industries! He has handled content marketing and PR for different media houses both as an individual and as part of a team. Jacob has worked with Wired4Music, Livity and RichMix as a curator and facilitator, organising exhibitions and workshops for young people. He is extremely passionate about music, creative industries and young people.
Projects
- GALVANISE: Music Tech Workshops for Young PeopleA day of workshops, talks, performances, and exploring the wonders of music tech with some great professionals. Attendees learned how to build an instrument for themselves and so much more This project was funded by the Wired4Music's Generate programme.
Work history
Senior Content Executive
- London, United KingdomFull Time
• Pitching new ideas and contributing to quarterly and monthly content strategies
• Delivery and understanding of innovative content marketing, audience research, social and PR strategies
• Effective and accurate completion of key deliverables such as monthly reports, content audits and research documents
• Educating/training team members, staff members and clients whilst championing the benefits of an owned-first approach to marketing
• Effective and confident contribution to team meetings, client meetings and the pitch and sales process
• Keeping up to date will all digital industry developments
• High standard of efficient content campaign management while meeting all client/agency targets
• Achieving high client service scores and in depth understanding of client business
• Drive innovation in content marketing, particularly within SEO and integration with other media campaigns and services
• Effective 360 communication, knowledge share all innovation plus sharing innovation & knowledge and creativity
• Active involvement across search initiatives e.g. education, pitches, new tools and processes
• Develop, support and educate other team members and clients in regards to the place of content and its importance within an organic search campaign
Digital PR and Outreach SpecialistBlueGlass
- London, United KingdomFreelance
Working closely with the content team I design, manage and implement content strategies to maximise audience engagement for clients. The role also allows me to network and foster relationships with journalists and the media.
Our success was highlighted by our work winning Best use of SEO in Retail and Best use of SEO in Travel/Leisure in the 2016 Search Awards and the agency winning best content marketing agency 2016 at The Drum Awards.
Role entails:
- Securing high quality content placements on top publishers and blogs for client campaigns
- Developing content strategy for key clients on digital PR promotion campaigns
- Research content ideas and run team brainstorming sessions
- Supporting new business opportunities to expand the agencies growth plans
- Connecting brands with relevant influencers and content creators
Skills
- PR
- Digital PR
- Content Strategy
- Content SEO
- Music Technology
- Concept and Ideation
- Facilitating Workshops
- Producing
- Project Co-ordination
Education
BBA
United Kingdom
- Bachelor of Business Administration (BBA) Field Of Study Business Administration with studies in Asia
- Graduated with First Class Honours
- Dates attended: 2011 – 2015
Activities and Societies: Kent Dance Society, ENACTUS Kent, Kent Enterprise, Student Media
Awards
University of Kent 50th anniversary 'Pitch it!' challenge.
As part of the University’s 50th anniversary celebrations, Kent students pitched innovative design ideas to a panel of University judges.
Participants were asked to demonstrate how the t-shirt design can support this landmark year and appeal to students, alumni and beyond.
As competition winner, I was awarded the top prize of £500. The t-shirt design will also be available to purchase as official University merchandise this year.Santander ScholarshipSantander
Awarded the Santander Scholarship to support my year of studies in Hong Kong.