Join The–Dots

jacob roberts-mensah

Freelance Digital PR and Content Strategist

  • Create New List
FollowUnfollow

Join our Pro Plan to message jacob

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelMid Level
  • LocationCroydon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Freelance Creative - Freelance Copywriter

Projects

Are you sure?

Do you really want to delete project GALVANISE- inspiring young people in music tech ?

About me

Jacob Roberts-Mensah is a Ghanaian-British Freelance Digital PR and Content Writer looking for opportunities across Music, Media & Creative Industries! He has handled content marketing and PR for different media houses both as an individual and as part of a team. Jacob has worked with Wired4Music, Livity and RichMix as a curator and facilitator, organising exhibitions and workshops for young people. He is extremely passionate about music, creative industries and young people.

Locked Pro Plan feature

Skills

  • PR
  • Digital PR
  • Content Strategy
  • Content SEO
  • Music Technology
  • Idea Curation
  • Concept and Ideation
  • Event Curation
  • Facilitating Workshops
  • Brainstorming

Work history

2017

Senior Content Executive

Performics

Sep 2016 - Jul 2017
  • London, United Kingdom
  • Full Time
  • • Pitching new ideas and contributing to quarterly and monthly content strategies • Delivery and understanding of innovative content marketing, audience research, social and PR strategies • Effective and accurate completion of key deliverables such as monthly reports, content audits and research documents • Educating/training team members, staff members and clients whilst championing the benefits of an owned-first approach to marketing • Effective and confident contribution to team meetings, client meetings and the pitch and sales process • Keeping up to date will all digital industry developments • High standard of efficient content campaign management while meeting all client/agency targets • Achieving high client service scores and in depth understanding of client business • Drive innovation in content marketing, particularly within SEO and integration with other media campaigns and services • Effective 360 communication, knowledge share all innovation plus sharing innovation & knowledge and creativity • Active involvement across search initiatives e.g. education, pitches, new tools and processes • Develop, support and educate other team members and clients in regards to the place of content and its importance within an organic search campaign

2017

Digital PR and Outreach Specialist

BlueGlass

Jun 2015 - Sep 2017
  • London, United Kingdom
  • Freelance
  • Working closely with the content team I design, manage and implement content strategies to maximise audience engagement for clients. The role also allows me to network and foster relationships with journalists and the media. Our success was highlighted by our work winning Best use of SEO in Retail and Best use of SEO in Travel/Leisure in the 2016 Search Awards and the agency winning best content marketing agency 2016 at The Drum Awards. Role entails: - Securing high quality content placements on top publishers and blogs for client campaigns - Developing content strategy for key clients on digital PR promotion campaigns - Research content ideas and run team brainstorming sessions - Supporting new business opportunities to expand the agencies growth plans - Connecting brands with relevant influencers and content creators

Education

Currently

BBA

University of Kent

Sep 2011
  • United Kingdom
  • - Bachelor of Business Administration (BBA) Field Of Study Business Administration with studies in Asia - Graduated with First Class Honours - Dates attended: 2011 – 2015 Activities and Societies: Kent Dance Society, ENACTUS Kent, Kent Enterprise, Student Media

Awards

2015

University of Kent 50th anniversary 'Pitch it!' challenge.

University of Kent

  • As part of the University’s 50th anniversary celebrations, Kent students pitched innovative design ideas to a panel of University judges. Participants were asked to demonstrate how the t-shirt design can support this landmark year and appeal to students, alumni and beyond. As competition winner, I was awarded the top prize of £500. The t-shirt design will also be available to purchase as official University merchandise this year.

2013

Santander Scholarship

Santander

  • Awarded the Santander Scholarship to support my year of studies in Hong Kong.