About me

I approached Brand Design during my last year of my Bachelor’s degree in Communication Design at Istituto Superiore di Design di Napoli. In detail, some of the subjects I was mostly keen on were Brand and Communication Design. During my course of study, I developed a vision that could be summarized by one of the readings that inspired me the most, “Zag: The Strategy of High-Performance Brands” by Marty Neumeier. In the book, the author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough today; companies need a "radical differentiation" to create lasting value for their shareholders and customers. Thanks to my strong desire to learn and work, one of my professors chose me to collaborate with him as a web designer in “Agenzia per Amica”, where I developed the social image in multiple platforms and I created corporate identities for events. I also had the opportunity to work with a lot of talented colleagues as graphic designers and video makers for national and international artists. For my attitude in Brand Design, I decided to create my final thesis-project on the Rebranding of my family’s company. After my graduation, in order to acquire more detailed and practical skills, I decided to work in a Design Studio. Overall, these different experiences and my passion for Brand Design have oriented me towards a career in Art Direction/Brand Consultancy in a Design Studio. In this area, strategy management and design knowledge are both fundamental to achieve successful results.

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Projects

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  Jimmy Sax // Cover DesignJimmy Sax - Smile. Official Single Cover. Cover Proposal.
• Ceramica De Maio // Brand IdentityCeramica Giovanni De Maio - Degree Thesis The work consists of the rebranding of my family's company. The work aims at making the corporate image more modern. I created a new logo, an image coordinate, a poster design, and a digital image
• Pretty Willy // Art Direction & DesignPretty willy - Exskalibur. Art Direction. Album Artwork & Tracklist Design, Photoshooting.

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Projects credited in

• 3

  GolweGolwe is my instrumental solo project based on sampling. Black music culture insiperd me to make this project. It has a main concept that speaks about the loneliness to the community.

Work history

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Graphic DesignerAgenzia Per Amica
Jan 0019 - Oct 0019Salerno, ItalyPart Time
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Web DesignerAgenzia Per Amica
Jan 0019 - Oct 001984083 Castel San Giorgio, SA, ItalyPart Time
Activities: - Developed of the social image in multiple platforms and websites. - Created corporate identities for events.

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Education

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Master of Visual Brand DesignDomus Academy
Aug 0021Milan, Italy
COURSES: - Storytelling & Visual Narrative - Visual Culture - Personal Branding WORKSHOP: - Identity Design - Product Strategy - Digital Communication - Strategy Brand Management - Entrepreneurship Through Design - Experience Design - Retail & Visual Merchandising - Service Design
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Bachelor Communication DesignISD - Istituto Superiore di Design
Oct 0017 - Aug 0020Naples, Italy
Bachelor of Communication Design | GPA 105/110 Oct 2017 to Nov 2020 SKILLS & COURSES: • Analysis, marketing and strategies • Communication • Visual identity, branding • Multimedia (audio, video, interaction) • Interfaces (Analog, Digital, UX) • Publishing (Analog, Digital) • Infographic • Signposting • Preparations and events • Relations and coordination

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