Projects
- Brandlive Global Strategic PartnershipsPar is engaged by Brandlive to develop a global strategic partnerships & sponsorship programme with publishers, cultural institutions, non-profits, campaigns & creative organisations. ‘Amplified by Brandlive’, will be an ongoing partnership initiative with a mission to elevate the world’s most important, culture-shaping events into stand-out digital experiences. Brandlive was named Fast Company's #1 Most Innovative Live Events Company in 2021 and works with brands like Chanel, Levis, Nike, GoPr
- NOON Publishing Commercial StrategyNOON is a new publisher brand committed to empowering women in midlife. It is created by women in midlife, for women in midlife. Par were engaged to develop and roll out NOON's comprehensive, best-in-class, future media brand commercial proposition. Including identifying ad-based and non-ad based revenue streams, commercial product building, key account mapping, revenue goal planning, pitch team onboarding and staff recommendations.
Projects credited in
- Future of Fashion with Alexa Chung - Series 2Series 2 of the Webby award-winning online documentary series with British Vogue and Alexa Chung. Alexa travels to New York to examine more of the fashion industry from the inside, bringing you insights on how to build a brand with PR guru Brian Phillips, beauty agent Brooke Wall, ManRepeller queen Leandra Medine and the powerhouses behind Opening Ceremony and Altuzarra.
+ Show more
Work history
SVPRefinery29
- London, United KingdomFull Time
Positions held at Refinery29:
- SVP International (2019 - 2020)
- SVP Revenue (2018 - 2019)
- VP Sales & Partnerships (2016 - 2018)
- Responsible for leading Refinery29’s digital business outside of North America, with overall responsibility for driving the reach, revenue and relevance of the brand, expansion of the business to new geographies, development of existing offices and establishing a positive, inclusive and inspiring culture for employees.
- Responsible for setting R29 International team KPIS and goals as part of annual planning
- Responsible for setting and delivering R29 revenue goals for 2020
- Responsible for overseeing planning and execution of new market launches, ensuring that R29 continues to expand internationally
Commercial DirectorCondé Nast
- London, United KingdomFull Time
Led all commercial business development and management for award winning (and Webby Award winning) video department at Condé Nast Britain across Vogue, GQ, Wired and Glamour platforms for clients like Nike, Haig Club, River Island, Burberry, Cartier, LVMH.
+ Show more