Senior editor passionate about making quality content for reputable brands; content with a purpose, that enhances the brand’s image and the consumer’s connection with it. Experienced key decision maker. Creative and strategic thinker. Natural editor's eye for a story and instinct for what works (and doesn't). Currently freelance, working on b2b content and the launch of a luxury organic wellbeing brand. Previously created video and written content for national brands including eBay, Debenhams, L’Oréal and Boots, from top-of-funnel to drive-to-purchase. Delivered ROI ranging from driving awareness and engagement to increased product sales to testing new formats. Editorial lead on the content marketing team at TI Media (formerly Time Inc). Led a content creation team on a large national website (NHS.UK).