Projects
- ContraContra is a senior project by Jad Sawaya at the Lebanese American University. The channel promotes curiosity and culture in a visually appealing way while showing an interest to pop culture and current events. The media targets Lebanese young adults looking for alternative culture and identify to the main rationale behind the project. The branding and on-air graphics are a direct critique of the local TV scene. Going back to the nuclear form of any broadcast, the pixel, Contra’s identity and idents are more than visuals, they are a statement.