About me
Experienced product owner with a background in marketing and start-ups, skilled in driving growth and strategically managing product life cycles. Proven ability in data-driven decision-making, leading cross-functional teams, and fostering stakeholder relationships. Combining strong business acumen with a user-centric approach, Excel at transforming innovative ideas into market-leading solutions. Committed to contributing to the company's mission by delivering superior, engaging customer experiences for the company.
Work history
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FounderTucano Labs
Edinburgh, United KingdomFreelance
• Founded and led Tucano Fintech Labs, a start-up promoting responsible finance education and investment. Participated in a data-driven entrepreneurship programme at the University of Edinburgh.
• Utilised lean start-up and agile methodologies to rapidly iterate prototypes based on customer feedback and develop means to evaluate ESG scores and detect potential greenwashing.
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Digital marketing consultantShobShop
- Edinburgh, United KingdomFreelance
• Optimised digital operations by reducing operating costs by 20% and increasing profits by collaborating with the in-house team and planning digital engagement strategies.
• Optimised PPC campaigns to improve CTR by an average of 20% and reduce CPC cost by 15%, resulting in a 30% increase in page view and a 25% increase in conversion rate and a 20% increase in transaction value.
• Initiated two key processes for digital operations, resulting in enhancement of work quality, efficiency and a 50% reduction in error in 3-month period.
• Assisted in ideating and executing new marketing & PR strategies, maintaining collaboration with all related parties.
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Skills
- Marketing
- Marketing Research
- Marketing Strategy
- Product Marketing
- UX
- Project Management
Education
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MSc. Entrepreneurship and InnovationUniversity of Edinburgh Business School
- Edinburgh, United Kingdom