About me
Content and social media manager, specialising in content strategy, digital marketing, SEO, and growth and engagement of social platforms. Experienced content marketer and copywriter. Responsibility for strategy and management of content and social media channels.
Work history
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Editor-in-cheifHorrified Magazine
Coulsdon, United KingdomPart Time
Editor-in-chief and owner of Horrified, a new website celebrating British horror. Since inception in June (with the website going live in September), Horrified has received over 20,000 page views, employs 20+ voluntary contributors and has built a strong social media following, particularly via Twitter.
With zero budget, nor product to begin with, I began a content marketing programme from scratch and built a highly engaged Twitter audience or approaching 2,000 followers, over 1 million tweet impressions (currently at 500,000+ per month), secured relationships with book publishers, including McFarland and various noted horror writers, academics, etc. All of this has been achieved organically and is continuing to grow on a daily basis.
As Editor-in-chief, I oversee all elements of running the website and social media channels. This includes commissioning new content, full editorial responsibilities for every new post, on-page (and some technical) SEO, relationship building, community management and creation of engaging social posts.
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Content & Social Media ManagerUnum UK
Dorking, United KingdomFull Time
Key accountability for content strategy and stakeholder management.
Manage production of new content internally or via third-parties (with responsibility for update and maintenance of content/social media calendar).
Review and edit all content pre-publication, ensuring adherence to brand guidelines.
Ongoing management of content across channels including monitoring, repurposing and archiving (where appropriate).
Measurement, reporting and modification of content across all channels, including web and social media.
Support of wider brand and PR projects.
Ownership of all online activation: including: web pages, blog content, SEO, social media, and email campaign management.
Collaboration with brand team to develop creative activation and thought leadership routes to better leverage brand position and increase profile.
Monitoring and measurement of all social media activity, including:
- social scheduling, posting and listening, using online tools including Brandwatch, Brand 24, Hubspot, etc.
- Moderation of all social activity (including employee engagements) to ensure guidelines are met.
- Collating social media efficiency and effectiveness metrics, including KPIs, and reporting.
- Develop social media guidelines, identify 'crisis issues' and initiating crisis management, where appropriate.
Skills
- Social Media
- Social Content
- Social Content Strategy
- Social Media Marketing