I’m a freelance creative copywriter and UX writer who’s previously worked in health and wellness and the charity sector.
I write creative, concise and helpful copy that brings your brand’s story to life, voices its message and steers bewildered users in the right direction within digital products. The kind of copy that’ll help you raise brand awareness, capture and nurture leads, and sell more products and services.
Words come naturally to me and I visualise images while conceptualising copy that’s enticing, vivid and crystal clear. I'll also investigate how my words are influencing people within your websites and apps.
I’ve been trained in copywriting by The Creative Copywriter, a leading copywriting and content strategy agency who've worked on brands such as Tik Tok, Adidas and Hyundai. I learnt the art and science of copywriting, including conversion copywriting, SEO optimisation, storytelling, sales psychology, and more.
I’ve written blog articles about digital healthcare, self-care and mental disorders for a healthtech startup and therapy centres in the UK, including Healthy For You, The Henry Centre, and Harley Therapy.
I've wrapped up a website copy project for a senior product designer to promote his brand and services for freelance work.
And I have the UX Writing Hub to thank for equipping me with the know-how to write microcopy that prevents users from running off track.
My portfolio: https://copyfol.io/v/jaffor-bhuiya
Feel free to drop me a message or email me at: jaffor.bhuiya.writer@gmail.com
Projects
- Aman Mohammad | Product Designer (Website Copy)Wrote website copy for a senior product designer, Aman Mohammad, to promote his brand and services for additional employment. The project involved conducting a competitor analysis, creating his unique value proposition, defining his brand personality and tone of voice. Delivered persuasive, clear and helpful messaging that’s on brand and demonstrates the value of his skills and services to his target audience. Also weaved in keywords throughout the site for SEO.
- PetPal (UX Writing)This is a fictional project as part of the UX Writing Essentials course by the UX Writing Hub. PetPal is an online platform that allows pet owners to connect with independently contracted pet sitters to care for your dog or other pets. The sitter can either stay at the owner's home or host the owner's pet at theirs.
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Work history
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Creative Copywriter & UX WriterJB Copywriter & UX Writer
London, United KingdomFreelance
* I’ve been trained by The Creative Copywriter, a fast-growth copywriting and content strategy agency who’ve worked on brands such as Tik Tok, Adidas and Hyundai.
* I offer a fresh perspective having learnt everything from the ground up at The Creative Copywriter Academy, from marketing and branding fundamentals to advanced copywriting techniques.
* Completed one website copy project for a senior product designer, Aman Mohammad, which you can find in website portfolio (link above)
* My website: https://copyfol.io/v/jaffor-bhuiya
* PDF portfolio: https://drive.google.com/file/d/1JhhDMkctrGQwk7ebY7CO91uUsZ3MBFSn/view?usp=sharing
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Content WriterJB Content Writer
- London, United KingdomFreelance
Key Achievements:
* Wrote blog posts for health and mental health clients in the UK, including Healthy For You, The Henry Centre, and Harley Therapy
* Completed a content marketing certification and learnt how to write informative, engaging, and SEO-optimized blog posts capable of ranking on page 1 of Google
* Also learnt how to: perform keyword research; fill out a content brief; conduct competitive analysis; craft magnetic headlines and subheads; apply empathy and simplify complex content; format and copy edit articles
Harley Therapy:
~ Wrote blog posts related to mental health issues in accordance with editorial guidelines that were published on the main site; adapted content to match tone and style and level of research
~ Formatted, edited and proofread each post
The Henry Centre:
~ Wrote blog posts related to mental health and relationships
~ Sourced stock images, edited and proofread articles
~ Composed email teasers and social media posts to gain more website traffic
~ Crafted emails to send out to resources mentioned in posts and blogs that publish roundups for promotion
Healthy For You:
~ Wrote a 2,330 word blog post on diabetes: How Digital is Tackling the Diabetes Crisis & Helping Healthcare as a Whole
~ Sourced stock images and videos to include, relevant resources to link to, and edited and proofread article
~ Composed email teaser and social media posts to gain more website traffic
~ Crafted emails to send out to resources referenced in post and blogs that publish roundups for promotion
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Skills
- UX Copy
- Creative Copywriting
- Acquisition Copywriting
- Storytelling
- SEO Copywriting
- Marketing
- Editing Copy
- Website Copywriting
- Landing Pages
- Product Descriptions
Education
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The Freelance Copywriter Kickstarter Coursethe creative copywriter academy
- London, United Kingdom
A creative copywriting course that taught the art and science of copywriting, including branding and marketing fundamentals to advanced copywriting techniques. It covered advanced techniques like conversion copywriting, sales psychology, SEO copywriting, storytelling and more.
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UX Writing EssentialsUX Writing Hub
- New York, United States
A UX writing course that taught me the psychological aspects of today’s digital products and microcopy that converts, including:
* The power of words
* Microcopy best practices
* Tools of the trade
* User journeys
* Premium resources
* Setting up a portfolio
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