About me
An enthusiastic and entrepreneurial senior account manager with a strong commercial acumen, keen creative eye and experience in leading successful teams both in the UK and Japan. A confident communicator with proven ability in winning new business, maintaining profitability and building lasting relationships through ongoing account growth.
Work history
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Senior Account Managerinfogr8
London, United KingdomFull Time
Kaspersky: Helped turn Kaspersky into a retainer account through implementing a lean process for its content across multiple products, initiatives and territories. Stakeholder mapping ensured interests of key decision makers was always addressed and allowed Infogr8 to scale the relationship quickly.
Reed Global: Improved commercial ROI on the REED global website through end to end content strategy and implementation. Introduced a data informed framework ensuring pre-agreed metrics were tracked against at each stage of the funnel. Regular reporting giving stakeholders a high level view quickly allowed nimble decision and fast progress.
Burning Glass: Developing multiple data led interactive platforms using Burning Glass rich job market data for brands such as Manpower and CompTIA. Using information design and a user centric approach ensured we presented the data in a useful and intuitive format.
GROWTH
- Ensuring monthly/quarterly revenue targets are achieved and improve the profitability and growth of client accounts.
- Negotiating contracts effectively.
- Building sales roadmap in line with sales targets across the portfolio of clients. - Constructing and presenting presentations/proposals to clients based on their business objectives.
- Writing formal responses to RFQ/RFPs.
- Providing accurate revenue forecasts to MD on a weekly basis.
STRATEGY
- Writing creative briefs and directing the strategic development of creative work. - Evaluating creative work and offer constructive feedback.
- Being knowledgeable and passionate about client’s businesses, and how content marketing can contribute to its success.
- Facilitate content/requirement workshops with clients.
- Strengthen and maintain current business through constant communication, dependable product delivery, and trustworthy relations.
MANAGEMENT
- Lead and inspire the team, clients, and other external partners.
- Key role in developing the team: conducting appraisals, one-to-ones, training and mentoring.
- Resilient and flexible to ensure successful outcomes even when situations don’t go according to plan.
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Senior Account ManagerITG CREATOR
- London, United KingdomFull Time
MSD: Driving the digital and eCRM aspects of the account worth £2M annually. Managing multiple database and creative projects and pro- actively understand the impact to client, creative and technical departments. Introduce agency offering to new territories by presenting regularly at client events/meetings.
- Managing the MSD account worth £2m annually.
- Identifying new opportunities for upselling agency services.
- Putting together proposals and pitching to multiple territories
- Negotiating new projects effectively.
- Strengthening and maintaining existing business with ongoing reporting and reviews.
- Daily management and development of team of 6 including Account Managers and Project Managers.
- Conducting appraisals, one-to-ones, training and mentoring.
- Delegating tasks effectively to team members.
- Designing training material to onboard to staff efficiently.
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Skills
- Content Marketing
- Client Liaison
- Account Management
- Team Development
- Agency Sales
Education
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Google Squared MarketingHome Learning College
- London, United Kingdom
BA(Hons) Creative Advertising StrategyUniversity of The Arts London (UAL)
- London, United Kingdom
BA Honours Year 3.
2.1.
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