About me
I've written about LGBTQ+ issues, £14k whiskey, organic veg, Beyoncé and mental health.
Work history
Writer - Food, Wine & HospitalityHarvey Nichols
London, United KingdomFull Time
• Research and write editorial copy for all Food & Wine features including trend reports, news stories and brand profiles that support commercial objectives, are imaginative and inspired, and reflect current events, cultural shifts and emerging trends – all while employing best SEO practices.
• Create dynamic and enticing copy for both online and store marketing campaigns and promotions, including email marketing, store events and point-of-sale.
• Self-generate stories and liaise with collaborators to secure exclusive quotes and contributions that give Harvey Nichols content credibility and editorial edge among competitors.
• Support editorial pitches within the business, bringing in-depth knowledge of your subject area to the team while contributing ideas and copy for special projects, social media, marketing campaigns, internal presentations etc.
• Monitor the editorial copy and tone of voice across multichannel content to ensure accuracy and consistency is maintained and free of grammatical and spelling errors and update the Harvey Nichols Tone of Voice guidelines when necessary.
• Meet stringent deadlines while having the ability to adapt quickly to changing priorities.
• Influence the development of Harvey Nichols Wordpress CMS functionality, ensuring copy produced is best practice and keeping abreast of SEO changes.
• Support Content Editor in developing content strategies for new FOBs, including homeware.
CopywriterHarvey Nichols
- London, United KingdomFull Time
• Concepted campaigns for all food, wine and restaurant platforms based on trading statistics, seasonal themes and notable products; sign off all the aforementioned projects.
• Produced content for new Food & Wine products, and Fashion ‘Marketplace’ brands, as well as brand biographies.
• Provided copy for marketing assets, ranging from seasonal offers to exclusive supper clubs and branded activations.
• Sub-edited content across other departments, including Womenswear, Menswear and Beauty.
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Skills
- Copywriting
- Creative
- Web Content
- Office
- Copywriting
- Sub-editing
- Content Creator
- Brand Tone
- Social Content
- Marketing Copywriting
- SEO Optimisation
Education
B
B
English LiteratureBrunel University
- London, United Kingdom