Jake Herbert

Art Director/Photographer

Mid Level
London, United Kingdom
Locked Pro Plan feature


About me

Jake is a young, innovative Editorial and Commercial photographer born and raised south of the river in London. In his teens Jake spent most of his time acting in theatres in and around London. This soon grew into working in TV and film as well as modelling. From his experiences on sets globally Jake developed a huge respect and admiration for the work behind the camera. Naturally a curious soul he started to educate himself (finally!) on photography. A passion for cinematic escapism has influenced his work and the love affair of being both in front of a camera and behind continues. Jake looks for peace in his personal life however he seeks drama and mood in his photos. Inspired by Cinema’s greats Wes Anderson, The Cohen Brothers and Baz Luhrmann he strives to capture still images with emotion, depth and narrative. He feels a picture is complete when you really want to press play and see more. Curiosity is one of the greatest things to capture on camera. Jake has developed a style and aesthetic of considered and raw depth that carries across both his studio and location photography. Weaving throughout his favourite Fashion, Beauty, Documentary, Luxury and Lifestyle Genres. (I wrote this in the third person to make me sound grand!)

Locked Pro Plan feature


  • Capture One Pro
  • Profoto Lighting
  • Lightroom
  • Art Direction
  • Creative Campaigns
  • Concept Development
  • Photography
  • Photography Shoots
  • Photo Assisting
  • Photo Retouching
  • Design Thinking
  • Adobe Creative Suite

Companies I’ve worked with

  • Adidas Group

    Adidas Group

    • Fashion and Textiles
  • A

    Aspinal of London

    • J

      Jake Herbert

      • U


        Work history



        Jake Herbert

        May 2017
        • London, United Kingdom
        • Freelance
        • Freelance and Experienced Photographer working for brands such as Aspinal of London, Ultrasun, McLaren, adidas, Young LDN, LXA. Experienced with Canon, Nikon, Capture One Pro, Lightroom, Photoshop, Profoto


        Mens Shadow Rucksack Photography Shoot

        Aspinal of London

        Sep 2018 - Sep 2018
        • United Kingdom
        • Freelance
        • Provide visuals and concept for a mens rucksack. It had to be quintessentially British and therefore shot on location in Cornwall. Specific hues to compliment the rucksacks tones and a landscape that lent itself to a masculine adventure was perfect for this British luxury mens rucksack.


        adidas MySHELTER Designer/Producer

        Adidas Group

        Aug 2018 - Apr 2019
        • London, United Kingdom
        • Freelance
        • Objective: Design a rain jacket specifically for London. Conceptualise and entirely produce a marketing launch campaign. A personal collaboration with adidas from design to creative production including concept and casting etc.


        Ultrasun Product Shoot


        May 2018 - May 2018
        • Philippines
        • Freelance
        • Provide Ultrasun with a range of imagery for social channels in an exotic location. Placing product in natural scenarios and ensuring the essence of a tropical climate with an element of desire and aspiration



        Sep 2011 - Jun 2013
        • London, United Kingdom
        • Photography Media Drama English Literature A-Levels