Jame Scott

Marketing Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Marketing Strategy
  • SEO
  • Social Media Marketing
  • Communications
  • Copy
  • Innovation

Work history

2014

Marketing Executive

Camelot Property Management

Jul 2014 - Dec 2014
  • •Planned and created business development strategies selling advertising space in B2B newsletters. •Planned and budgeted the digital marketing strategy for 2015. •Helped to plan and run an integrated marketing campaign. •Optimised website content for SEO purposes. •Ran a B2C email marketing campaign which saw readership rates increase by 20% •Planned an affiliate marketing strategy to create marketing income. – •Wrote and distributed press releases through a variety of digital and non-digital platforms to raise company profile. •Improved email marketing strategy which resulted in an increase in consumer applications. •Implemented a social media strategy which saw consumer applications via the platform increase by 60%. •Assisted with the development of a marketing intern's career. •Implemented strategy to improve online reputation of company. •Created, developed and maintained a creative digital marketing strategy tailored to specifically achieve the following goals: increase applications, improve consumer relations, raise company profile, manage community interactions and improve company image. - Generate new and creative social content ideas. •Using a variety of platforms including Google Analytics to monitor, report on and improve content performance. •Ran a Linkedin advertising campaign with an Impression Rate of over 100,000 •Ran a low cost targeted Facebook advertising campaign which reached over 15,000 people •Website, SEO and SEA management. •Monitor and report on competitor's digital strategies. •Implement 'paid for' digital advertising campaigns including PPC.

2014

Marketing Exective

Apposing

Nov 2013 - Apr 2014
  • •Designed, developed and maintained creative digital marketing campaigns for a variety of clients. •In response to a tender from Liverpool Life for an app that helps bridge the physical and digital elements of Liverpool city for visitors; conceptualized the app, wrote the proposal and oversaw the work of the concept designs. – •Running multiple client’s social media accounts by developing new content to be posted at optimum times to help grow and maintain online presence. – •Worked as part of the creative team to develop app ideas for clients such as We Buy Any Car and Bargain Booze

2013

Creative Officer

The Innovation Beehive

Jan 2013 - May 2013
  • •Designed, developed and executed an ‘Idea’s generation’ exercise with the marketing teams at BP Retail and at Random House Children’s Publishing. •Independently researched and successfully created a report on target consumers to form the basis of an ‘innovation workshop’ on developing sales of children’s author, Jacqueline Wilson, books. •Created the visual output from three months of employee research across the BP retail estate. This was presented to 12 senior leaders at BP including: Operations, Marketing, HR and the BP Brand Director

2013

Marketing Officer

Islington Arts Factory

Dec 2012 - Apr 2013
  • •Organised fund raising events - wrote and distributed press releases to a selection of London listings, local newspapers and art media, acquired art work donations for auction and arranged and led front of house team. • Planned and implemented a digital marketing strategy using tools such as Word Press and social media sites such as Facebook and Twitter •Assumed office manager responsibility once a week which included providing customer service to centre users, cash handling and security and safety of building

Education

2014

MSc Consumer Marketing

University of Liverpool

Aug 2013 - Jun 2014
  • Consumer Marketing

2012

History

Liverpool John Moores University

Aug 2009 - Apr 2012
  • History