Work history
Marketing Executive
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•Planned and created business development strategies selling advertising space in B2B newsletters.
•Planned and budgeted the digital marketing strategy for 2015.
•Helped to plan and run an integrated marketing campaign.
•Optimised website content for SEO purposes.
•Ran a B2C email marketing campaign which saw readership rates increase by 20%
•Planned an affiliate marketing strategy to create marketing income. –
•Wrote and distributed press releases through a variety of digital and non-digital platforms to raise company profile.
•Improved email marketing strategy which resulted in an increase in consumer applications.
•Implemented a social media strategy which saw consumer applications via the platform increase by 60%.
•Assisted with the development of a marketing intern's career.
•Implemented strategy to improve online reputation of company.
•Created, developed and maintained a creative digital marketing strategy tailored to specifically achieve the following goals: increase applications, improve consumer relations, raise company profile, manage community interactions and improve company image. - Generate new and creative social content ideas.
•Using a variety of platforms including Google Analytics to monitor, report on and improve content performance.
•Ran a Linkedin advertising campaign with an Impression Rate of over 100,000
•Ran a low cost targeted Facebook advertising campaign which reached over 15,000 people
•Website, SEO and SEA management.
•Monitor and report on competitor's digital strategies.
•Implement 'paid for' digital advertising campaigns including PPC.
Marketing Exective
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•Designed, developed and maintained creative digital marketing campaigns for a variety of clients.
•In response to a tender from Liverpool Life for an app that helps bridge the physical and digital elements of Liverpool city for visitors; conceptualized the app, wrote the proposal and oversaw the work of the concept designs. –
•Running multiple client’s social media accounts by developing new content to be posted at optimum times to help grow and maintain online presence. –
•Worked as part of the creative team to develop app ideas for clients such as We Buy Any Car and Bargain Booze
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Skills
- Advertising
- Marketing PR
- Branding
- Promotions
- Brand Management
- Direct Marketing
- Email Marketing
- Events PR
- Internet Marketing
- Marketing Strategy
- SEO
- Social Media Marketing
- Communications
- Copy
- Innovation
Education
MSc Consumer Marketing
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Consumer Marketing
History
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History