About me
I’m a creative marketing & activations professional with an interest in building brands & bringing engaging activations, projects and events to life. For over 5 years, I’ve been helping businesses find their voice in otherwise crowded markets, I’m well-versed in negotiations, planning and development, copy writing & proofing, creative direction, brand strategy, relationship management, and project coordination and scheduling.
When I’m not on the job, you’ll find me hiking, reading or seeking out my favourite records at whatever local stores I can find.
Work history
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Marketing & Activations ManagerTribe Breweries
- Sydney, AustraliaFull Time
• Accelarated market penetration of Stockade & Wilde Gluten Free across the Asia-pacific region, through in- venue partnerships, craft festival & tradeshow appearances, digital advertorials & major retailer sales offers.
• Driving external agency relationships across marketing, product design & digital platforms, most notably, the product update and re-brand of Stockade & Wilde Gluten Free product skus.
• Increased Barrel Room revenue by 18% MoM through weekly events programs, community outreach & distillery partnerships, resulting in nominations for the ‘Best Beer Bar’ at the Time Out Bar awards.
• Launched RnD artisan kegged cocktail project through Tribe Venues, achieving sufficient community support & sales figures to initiate the development of the Tribe ‘Aplomb’ RTD range (launching May 2019).
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SBC Venues CoordinatorTribe Breweries
- Sydney, AustraliaFull Time
• Delivered end-to-end design, build and launch of the Stockade Barrel Room 3 months ahead of schedule, cutting the $1,000,000AUD projected budget by 22%
• Coordination of construction & licensing project timeline across 16+ trades, aligning staged construction dates with all engineering, BCA, OLGA, local & state government & law enforcement approvals
• Negotiated the first midnight trading licence for a brewpub in Sydney, providing a 4-hour nightly trading advantage on all competitive establishments (prior laws forced closure from 8:00pm for all brewery bars)
• Procurement, hiring & management of 15+ staff across brewing, marketing & operations
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Skills
- Marketing Strategy
- Marketing
- Project Management
- Stakeholder Management
- Brand Engagement
- Brand Activation
- Events Production
- Digital Production