with twenty years in fashion editorial, james eric has been responsible for the creation and re/creation of dozens of magazines in paris, moscow, oslo and stockholm. his work as a creative director touches on all forms of visual thinking, brand identity and custom content and happily surfs the continuum from print and packaging to digital and motion design.Locked Pro Plan feature
in 2005, founded creative studio 'firebrand' which specializes in the conception and design of bespoke books and magazines for corporate clients—as well as identity development and brand building in print and on screen. notable clients include: martini, johnnie walker, dunhill, kent, adidas, seat, roche bobois, british-american tobacco, mama shelter, hotel balchug kempinski
redesign and relaunch of leading men's fashion and lifestyle monthly. conceived and directed all photography, illustration and layout. overhauled cover strategy, graphic impact, new typography and color palette. refocused and expanded scope of fashion and portrait photography. circulation: 100 k.
design and direction of leading women's weekly in france. streamlined layout under two different editors-in-chief; conceived and directed photography & illustration; managed all creative production staff (25+) including massive layout team. overhauled photographer base, developed new cover treatments, feature compositions and section openers. circulation: 350 k weekly.
conceived and directed redesign of popular women's fashion & lifestyle magazine in france, reimagining its visual and thematic tenets in its transition from a mass-market weekly to high-end internet-friendly monthly. developed new typography, page & section layouts, cover treatments. reinforced brand with new illustrative, photographic identity. circulation: 200 k.
designed and launched IHT magazine, a year-end supplement for the 'global agenda' section of the international daily newspaper owned by the new york times company. created new typography, page & pictorial layouts, developed eclectic cover and illustration treatments. circulation: 120 k across 42 countries.
comprehensive redesign of women's fashion weekly, two years after its launch on the russian market. introduced new cover, type, color and layout treatments. circulation: 100 k weekly.
restyling of international fashion monthly, including major overhaul of creative concept and editorial order. in collaboration with hearst magazines and sanoma independent media. circulation: 85 k.
conceived and directed radical redesign of premiere women’s fashion title. introduced new headline and body typography, creative and layout treatments for all sections. conceived and directed photoshoots in fashion, feature portraitures. managed creative team of 5. circulation: 120 k monthly.
founded, designed and directed russia’s first avant-garde fashion magazine in tandem with french publisher. conceived and directed fashion & cover shoots, managed all visual production and layout. circulation: 60 k monthly.
directed extensive redesign of sweden’s leading men’s fashion & lifestyle magazine on the eve of its ten-year anniversary. publisher hachette filipacchi sweden. circulation: 65 k monthly.
founded, designed, directed international women’s title—the first french fashion magazine launched in the former soviet union. created original layout and typography in cyrillic, cover treatments, conceived and directed all photography and illustration; oversaw explosive growth for first 30 issues, from a monthly circulation of zero to 200 k.