About me
I have 5+ years of experience developing social media, marketing and operational strategy for start-ups and SME's. My passion lies within the growth of ambitious teams invested in their products or services. My background ranges from website design to social media and marketing best practices. If you want my opinion or advice, its free, so get in touch.
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I specialise in returning high growth return for management teams in paid advertising, organic growth and multi channel acquisition as a freelance expert.
Current Workload: 4 days per week available.
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Work history
Head of GrowthRideTo
London, United KingdomFull Time
RideTo (https://www.rideto.com) one of the Top 100 startups in 2018 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.
I am the Marketing Lead and I support the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. Bringing to bear a creative, analytical approach to developing paid and organic growth and customer engagement channels, across:
• Paid customer acquisition channels: paid search, display ads (Facebook, ad networks), affiliates, advertising partnership development.
• Organic opportunities: search engine and content optimization, social media, referral programmes.
• Customer engagement through email marketing, push notifications, in-app messaging.
• Product optimization and testing
Head of MarketingRideTo
- London, United KingdomFull Time
During my 12 months as Marketing Manager I delivered a number of high growth targets that included:
// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo.
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%
Skills
- Marketing Strategy
- Website Analysis
- Google Analytics
- PPC
- Google Adwords
- Growth Strategy
- Growth Hacking
- SEO
- SEM
- Marketing Consulting
Education
U
U
(1st Class Hons) BSc International Management and American Business StudiesUniversity of Manchester
- Manchester, United Kingdom