James Garside

Creative Director

London, United Kingdom
Locked Pro Plan feature


About me

I'm a multidisciplinary creative director currently based in London. I specialise in events, experiential and interactive campaigns - from initial concepts, mockups, photography, branding and design, through to production and scheduling. I've worked with brands including adidas, Audi, Baileys, British Airways, Hypebeast, KFC, Roald Dahl, Shinola, True Religion and Vodafone. My recent projects have included large scale immersive event spaces combined with bespoke Out of Home, extensive editorial content, web-TV series and fashion shoots.

Locked Pro Plan feature


  • Art Direction
  • Print Design
  • Directing Photoshoot
  • Experiential Events
  • Concept Creation
  • 2D Visualisation
  • Electronic Music
  • Creative Writing
  • Photography
  • Adobe

Companies I’ve worked with

  • Bartle Bogle Hegarty

    Bartle Bogle Hegarty

    • Advertising
  • Dentsu Aegis Network

    Dentsu Aegis Network

    • Marketing & PR
  • The Midnight Club

    The Midnight Club

    • Advertising
  • C

    Carat Media

    Work history


    Creative Director

    The Midnight Club

    Jun 2016 - Feb 2017
    • London, United Kingdom
    • Full Time
    • Clients adidas Notable campaigns adidas Runners LDN - Concept and launch of adidas' London-based run club The F2 Show - A 4-episode football TV series hosted by The F2 Freestylers


    Creative Director

    Dentsu Aegis Network

    Mar 2015 - May 2016
    • London, United Kingdom
    • Freelance
    • Clients adidas Notable campaigns Supercolor Live - UK launch event for Pharrell Williams' polychromatic footwear collaboration. Base Brixton (Ace/X launch) - a week-long football experience and tournament zone to celebrate the biggest change in football boots since adidas launched Predator in 1994. futurehouse (NMD Launch) - six days of music, film, talks and workshops inside an immersive, dystopian world in the heart of east London. Combined with a media-first editorial partnership with NME, who rebranded as NMD for a fully integrated special edition. London is a core location for adidas and rightfully attracts a lot of their marketing focus. I oversaw a number of key new product launches in the city - developing concepts for each, directing production for our launch events and designing all relevant artwork. During this time, adidas also won Brand of the Year at the Sports Industry Awards - their entry for which I also designed.


    Creative Designer

    Mar 2014 - Mar 2015
    • London, United Kingdom
    • Freelance
    • Clients Baileys Women's Prize for Fiction, Boden, Dorset Cereals, The Girl Effect, Roald Dahl, Shinola, Warehouse Notable campaigns Girl Effect Live - a multi-venue street festival in east London for Nike's charitable foundation, created to highlight the challenges faced by girls living in poverty. Roald Dahl - Brand identity development for the world's most famous children's author. I worked as a designer and art director across all clients and pitches throughout my time at Sunshine. My experience here was unique because of the collaborative nature of the agency - all hands on deck and open to questioning and provocation through every stage of each job. I would say that my time here influenced my work processes and quality of output more than any other agency.


    Art Director

    Carat Media

    Sep 2012 - Mar 2014
    • London, United Kingdom
    • Full Time
    • Clients adidas, British Gas, Mattel, Philips, Pokerstars, Santander, Tourism Ireland Notable campaigns Tourism Ireland 'Shenanigans' - Bestival 2013: 5 things everyone was talking about (NME) - Bestival 2013: Top 10 moments (Metro) Pokerstars BSOP Taxi - Shortlisted (Brand Conversation Award), FMBE Awards 2013 Lead creative for events and experiential. My role included everything from developing initial concepts for each campaign, designing all necessary artwork and event collateral, communicating with clients, suppliers and partners.


    Mar 2010 - Aug 2012
    • London, United Kingdom
    • Full Time
    • Clients Audi, British Airways, KFC, Triumph, Vodafone Notable campaigns Audi A1 Launch - Shortlisted (Direct Mail) , Campaign Big Awards 2011 Audi R8 Le Mans race day - Finalist (Print), The Blades Awards 2010



    BA Visual Communication - 1st Class Hons

    Birmingham Institute of Art & Design

    Sep 2006 - Jun 2009
    • Birmingham, United Kingdom
    • Specialising in Advertising D&AD Student Yellow Pencil winner 2008 http://www.biad.bcu.ac.uk/ViewPressRelease.asp?id=53