James Garside Creative Director | The Dots
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James Garside

Creative DirectorLondon, United Kingdom
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James Garside

Creative DirectorLondon, United Kingdom
About me
I'm a multidisciplinary creative director currently based in London. I specialise in events, experiential and interactive campaigns - from initial concepts, mockups, photography, branding and design, through to production and scheduling. I've worked with brands including adidas, Audi, Baileys, British Airways, Hypebeast, KFC, Roald Dahl, Shinola, True Religion and Vodafone. My recent projects have included large scale immersive event spaces combined with bespoke Out of Home, extensive editorial content, web-TV series and fashion shoots.
Projects
  • Base Brixton
    adidas shocked the footballing world when they announced that they were discontinuing their entire football boot range, including the globally infamous "Predator", to be replaced by just two new models - X and Ace. X for the chaos players - the ones who change the game. Ace for the control players - the ones who run the game. We took over Pop Brixton for a week-long celebration of football, inviting teams from across London to battle it out in our playoff arena. For everyone else, we built a
  • The F2 Show
    When it's time to refresh the boots that rewrote the rulebook, you know you have to make a big statement. So what better way to broadcast your intentions, than to build an open air, football TV studio on a roof at the old BBC Television Centre? Obvs. We created a 4-part web TV mini series with the world-famous F2 Freestylers, co-hosted by Layla Anna-Lee. Filmed in-front of a live studio audience and edited overnight, each episode included choreographed trick routines, skill challenge features
  • adidas NMD Launch - futurehouse
    When adidas Originals launched their NMD range, it represented a massive switch change for the global streetwear brand. Famed for cult classics and evergreen retro styles, this was a product that looked to the future for the first time. While still drawing influence from the greatest design cues of its ancestors, NMD reimagined and disrupted streetwear like nothing that had come before. The London launch centred around a week-long creative event hub, housed within a fully immersive, post-apoca
Work history
    Creative DirectorThe Midnight Club
     - London, United KingdomFull Time
    Clients adidas Notable campaigns adidas Runners LDN - Concept and launch of adidas' London-based run club The F2 Show - A 4-episode football TV series hosted by The F2 Freestylers
    Creative DirectorDentsu Aegis Network
     - London, United KingdomFreelance
    Clients adidas Notable campaigns Supercolor Live - UK launch event for Pharrell Williams' polychromatic footwear collaboration. Base Brixton (Ace/X launch) - a week-long football experience and tournament zone to celebrate the biggest change in football boots since adidas launched Predator in 1994. futurehouse (NMD Launch) - six days of music, film, talks and workshops inside an immersive, dystopian world in the heart of east London. Combined with a media-first editorial partnership with NME, who rebranded as NMD for a fully integrated special edition. London is a core location for adidas and rightfully attracts a lot of their marketing focus. I oversaw a number of key new product launches in the city - developing concepts for each, directing production for our launch events and designing all relevant artwork. During this time, adidas also won Brand of the Year at the Sports Industry Awards - their entry for which I also designed.
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Skills
  • Art Direction
  • Print Design
  • Directing Photoshoot
  • Experiential Events
  • Concept Creation
  • 2D Visualisation
  • Electronic Music
  • Creative Writing
  • Photography
  • Adobe
Education
    B
    B
    BA Visual Communication - 1st Class HonsBirmingham Institute of Art & Design
     - Birmingham, United Kingdom
    Specialising in Advertising D&AD Student Yellow Pencil winner 2008 http://www.biad.bcu.ac.uk/ViewPressRelease.asp?id=53