About me

After 18 years in the signage and graphics industry, I am extremely proud and excited to have launched my own company, THIS WAY. THIS WAY is a London based signage consultancy specialising in sign design, brand implementation and wayfinding. Delivering projects of all shapes and sizes, we help brands flourish in their physical form. In short, we create beautiful signs. Since starting out studying graphic design, I have worked across a range of senior positions during my career, leading major wayfinding and environmental branding projects, delivering global multi-site roll outs and managing bespoke signage projects from concept to completion. I am skilled in brand application, stakeholder liaison and supply chain management. I am a creative thinker with practical, hands-on experience, and an encyclopaedic knowledge of materials and fabrication methods. I have a keen eye for detail and strong commercial judgement, an invaluable combination of assets in this industry. I am very proud to have worked with some of the world’s most brilliant brands, major international organisations, creative agencies, architectural practices, cultural institutions, property developers, high street retailers and independent restaurants. Some of my recent projects and clients include: Google, YouTube, Eurotunnel Le Shuttle, Dulwich Picture Gallery, Ophthalmic Consultants of London, 400 Rabbits, Tee Box, The Fellowship and Star, EY, AAYA, Duck & Rice, Park Chinois, Busaba, Cartlidge Levene, Tate, Stella McCartney, North, U+I, Western Union, Centrica, British Gas, Helical Bar, The Bower, Barts Square, JCC London, Vinci, Shaftesbury, Penson, Cisco, University of the Arts London, British Museum, The Design Museum, Royal Albert Hall, National Maritime Museum and Cutty Sark.

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Work history

Founder and DirectorTHIS WAY
Jun 2016London, United KingdomFull Time
THIS WAY is a London based signage consultancy specialising in sign design, brand implementation and wayfinding.

Skills

• Brand Implementation
• Project Management
• Signage Design
• Signage
• Wayfinding Design
• Wayfinding
• Founder
• Director
• Project Delivery
• Sign Making