About me

I'm a designer. I want to make the world a better place for as many people as I can. I have been inspired and energised by the potential of design since I was 8, and now create pioneering experiences for people everywhere that enrich, educate and bring wonder. I work to help clients become the companies they aspire to be, so they in turn can transform moments for their customers. I'm inspired by talent, by nurturing teams, enabling them to create the best work of their lives. I lecture and speak and do what I can to help the next generation be better than I ever was. Ultimately, I design. - I co-founded AKQA with Ajaz Ahmed and creatively led the company for twenty-years, seeing it grow to become the one of the world’s most respected design agencies producing extraordinary work for clients like Nike, BMW, Warner Brothers, Audi, Heineken, XBOX, The Coca-Cola Company and Disney. When I moved on, we had over two-thousand skilled practitioners working from fourteen offices around the globe. - I joined Native in December 2016 as Chief Creative Officer. Made up of an ensemble team of engineers, materials scientists, researchers, experience designers and strategists, Native transform clients' businesses from aviation and healthcare to next-generation automotive and consumer electronics, through compelling, holistic, user-centric design. - I also founded the custom motorcycle brand Death Machines of London. We've been featured in GQ, Highsnobiety, HypeBeast and Esquire, and were awarded 2018’s best motorcycle design by international architecture and design magazine DesignBoom. So that's pretty cool.

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Projects

• 18

  KenzoA 1977 Honda Goldwing inspired by a Samurai general's armour, and named after the pioneering Japanese racer Kenzo Tada. Featured in Hypebeast, Highsnobiety, GQ, Bike Shed, Robb Report, FHM, and BikeEXIF Motorcycle of the Year 2019 / Designboom
• 5

  AirforceA 1984 Moto Guzzi Le Mans Mk2 inspired by Moto Guzzi's daredevil co-founder Giovanni Ravelli. Exhibited around the world, filmed by Netflix, and featured in GQ, Highsnobiety, Hypebeast, Bike Shed and Top Gear. Motorcycle of the Year 2018 / Designboom

Projects credited in

• 7

  Death Machines of London
• 3

  LoveGold Pitch - digital ecosystemAKQA re-contextualised gold jewellery by creating a new, social brand: LoveGold. LoveGold is a digital ecosystem comprising of a responsive design platform and multiple social channels.

Work history

FounderDeath Machines of London®
Apr 2016London, United KingdomFull Time
Chief Creative OfficerNative Design
Dec 2016 - Nov 2019London, United KingdomFull Time

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