About me

I’m a London based designer and art director specialising in interactive design and branding. I'm passionate about elegant design solutions and beautifully realised creative ideas.

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Projects

• 2

  Zacapa RumOver the course of 2 years I helped lead the design and art direction for Zacapa across deliverables including brand development, digital and print. We acted as a design partner delivering content as well as managing external agencies to create consistency and deliver beautiful results.
• 1

  World Class DrinksOver the course of 2 years at Something I led the design direction across all our deliverables for World Class Drinks; the branded portfolio of Diageo's reserve products.
• Fire BeardA small independent distiller, specialising in moonshine, needed a new brand identity to work across a range of different spirits for their first product launch. It needed to provide standout packaging that elevated moonshine to the same high-end status as craft gin and other small batch spirits.

Work history

Design DirectorSomething™
Aug 2016 - Jan 2019London, United KingdomFull Time
As the Design Director at Something I’ve led the design direction across some of Diageo’s Reserve brands, while managing a small internal team of designers and numerous external partners. We acted as a brand partner to Diageo helping them deliver consistent high quality and culturally relevant work across multiple disciplines.
Interactive DesignerW12 Studios
Mar 2016 - Aug 2016London, United KingdomFull Time
At W12 I worked on the UX and visual design of numerous digital products ranging from banking applications and internet television software to video on demand apps.

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Skills

• Design
• Art Direction
• Branding
• UX
• Product Design
• Print
• Typography
• Visual Design
• Team Management
• Prototyping