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Firmly perched at the intersection of design, innovation and business strategy. A creative thinker with a passion for product innovation, brilliant UX and people centric service design. Perpetually curious about what is around the next corner. John V Willshire said it best: “Making Things People Want is greater than Making People Want Things”.Locked Pro Plan feature
Devised, managed, implemented and analysed global marketing strategies to support the AW17 launch.
Working across creative, strategy and UX for clients including HSBC, Paddy Power, Playstation and Visa.
Developing business strategies to evolve and grow the Creative Social brand. A major focus has been leading the CS Labs projects. These experiments in product innovation, service design and brand communications have delivered huge value for clients including Absolut, Converse and Sonos. Also working extensively in trend analysis, delivering future trends research and workshops for brands including Alexander McQueen, Hotstar (India’s Netflix) and Island Records. Creative Social allowed me to build a vast network that includes some of the most respected minds from across advertising, design and technology. Another element of my role has been to plan, curate and deliver the CS Globals. These flagship events take place every 6 months and bring together the most progressive, innovative and curious creative leaders to be inspired and explore the innovation and creativity taking place within the city we are visiting.
Lead the creative department of an independent digital agency based in Shoreditch that focused on helping brands to stop interrupting the story and start becoming it. Created the positioning and full brand assets including agency, and sister agency fully responsive websites. Worked across clients including Alexander McQueen, New Era, Sonos, Sainsburys and Oasis.
giverr was born out of a desire to make checking in on social channels more meaningful for brands, charities and the public. Together with a small team we developed the concept and took it through an accelerator program, created an MVP of the product and pitched to a selected group of investors. I worked heavily on product development, UX and front end design.
Headed up the digital department of an integrated communications company. While my focus was predominantly on pitching for new business, I was also responsible for taking projects from concept through to completion. Clients included Samsung, BlackBerry, Mandarin Oriental Hotel Group and Moser Watches.
In 2012 I entered a competition run by LONDON Advertising. I beat 1500+ entries from over 60 countries to secure £100k funding and turn my idea into a start-up. I worked across product development, UX, branding and strategy. We raised over £4.5m in funding in the first round of investment. In January 2014 Wordeo was launched, the video messaging app that brings your words to life. Selected by Metro, Shortlist and The Sunday Times as app of the week and chosen by Apple as ‘Editor’s Choice’ in the App Store.